The Collective’s Post

Fundamentals – Missing in Action

Fundamentals – Missing in Action

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Tara Benjamin

COMMERCIAL CAPABILITY DIRECTOR - Inspiring people | Building capabilities | Growing organisations | Executive coach

1mo

Great post! Love this. Agree that this resonates from a sales perspective too. As we adopt new technologies, sales teams can also lose sight of the fundamentals - understanding customer needs, building strong human-centered relationships and long-term sustainable strategies. The tech and data may change HOW we do it but these fundamentals remain essential for success.

Andy Greene

Improving Collaboration and Ways of Working | Capability Consultant | Executive Coach

1mo

MIA - yes we need to prioritise action but totally support your point Jill that it has to be geared around what's going to make the difference. As Warren Buffett said "It doesn’t matter how hard you row, it matters which boat you are in" and understanding/focusing on the fundamentals means that your energy and attention is going to actually lead somewhere!

Resonates also in the Commercial Sales arena too…’Fundamentals’ from strategy through to execution basics also ‘missing in action’!

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