The Collective X’s Post

Digital marketing is not just a tool; it’s the bridge that connects businesses with their customers, transforming potential into growth and engagement into loyalty. On October 26, 2024, I’ll be joining some of the brightest minds in the digital space at the Africa Digital Marketing Summit to discuss one of the most powerful growth strategies—Global Partnerships. In today’s interconnected world, collaborating with international brands isn’t just an option, it’s a game-changer. I’ll be exploring how local businesses can leverage these partnerships to expand their market potential, increase influence, and open up new opportunities across borders. The future belongs to those who are willing to think globally and act boldly. Let’s build, connect, and transform! #ADMS2024 #GlobalPartnerships #ThinkGlobalActBold #AFRICADigitalMarketingSummit #GlobalPartnerships #Collaboration #MarketExpansion #DigitalTransformation

Wrapping up my last evening in Singapore, I'm energised by the insightful conversations, brilliant speakers and the warm, innovative community that the INNOCOS Summit brings together. It was a privilege to share strategies for scaling brands in 2024/25 alongside Agata Andryszczak. 📈 Key highlights were: → Build a dashboard that matters: Don't get lost in the numbers—focus on keeping track of the metrics that drive growth from day one. → Avoid cookie-cutter emails: Only 18% of brands are tapping into live, personalised retention strategies, yet those who do see supercharged loyalty and retention metrics. → Tailored, dynamic email content makes ALL the difference: Put loyalty, repeat purchase, and CLV at the core of your retention strategy if you want healthy metrics. → A balanced funnel fuels sustainable growth. Loyalty and customer lifetime value are the foundation for the KPIs required for lasting success. → Plug the leaky bucket first: Before spending on acquisition, make sure retention is rock-solid. Fixing these gaps first lays the groundwork for scalable growth and will look good on your metrics dashboard. We also introduced our Investment Readiness Retreat for Women, a four-day, immersive experience that equips women founders with the strategies, insights, and connections to attract investment and scale sustainably. A huge thank you to Eva Lagarde 🧚🏼♂️ for kindly and brilliantly hosting our session and to Iryna Kremin 🇺🇦 for organising a summit that's a one-of-a-kind. A special thanks to David Silbergleit + Ayla Anaya for their workshop—it was fun to see how each group interpreted the unboxing experience. I’m pretty sure our group missed their calling as actors in another life... Sherry Fang, Eva Lagarde 🧚🏼♂️ – and, of course, the true star, Andranik Ayvazyan. #ScalingForSuccess #RetentionGrowth #CommunityFirst

𝗔𝘁 𝗟𝗲𝗲𝗴𝗿𝗮, 𝘄𝗲’𝗿𝗲 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝟮𝟬𝟮𝟱 𝘁𝗼𝗱𝗮𝘆 — 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝗲𝗲 𝘄𝗵𝗮𝘁’𝘀 𝗻𝗲𝘅𝘁?  ⏭️ As 2024 draws to a close, we at Leegra are filled with excitement for the road ahead, ready to continue shaping what’s next in the field marketing industry. Since our inception in 1999 as a bold brand activation agency, we’ve transformed into a full-service powerhouse, partnering with some of the world’s leading Consumer Electronics, IT, Appliances, and Financial Services brands. Over the years, we’ve made a name for ourselves representing independence and innovation. By declining acquisitions and establishing the Brandserve Group, we forged our own path, making moves that took our annual sales from R10 million to R245 million. This growth came from focusing on our strengths, living for the challenges, and reinforcing our identity as a leader in our field. In recent years, we’ve honed our focus even further: • 𝗖𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: We prioritise staff engagement and cultivate a culture where every team member is recognised, fostering a unique environment that attracts top talent. • 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Our service model is designed to maximise our clients' ROI by providing unmatchable value, rather than just minimising costs. • 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹 𝗦𝗼𝗽𝗵𝗶𝘀𝘁𝗶𝗰𝗮𝘁𝗶𝗼𝗻: With subsidiaries like Izon.Group, we’ve embraced data-driven insights and digital tools making us the second-highest data extractor for The Shoprite Group of Companies, with groundbreaking field technology adopted across South Africa. Our commitment to excellence has also received industry recognition, such as having our region with Philips named the emerging market of the year and receiving multiple Syndicated and CMS awards. Looking ahead to 2025 (and yes, we know it’s three months ahead), we’re excited to continue pushing for the finest results for our clients, our people, and our industry. #FieldMarketing #Innovation #Growth #LookingAhead #2025 #IndustryExcellence

Recently, I Celebrated #Local #Excellence at the 12th #BuyLocalSummit & Expo 2024! It was an inspiring two days at the 12th Buy Local Summit & Expo 2024, where Proudly South African took their commitment to new heights by championing and endorsing local businesses 🇿🇦. Amidst the vibrant discussions and exciting engagements, I’m thrilled to share a couple of highlights from my experience: 1️⃣ Empowering Women-Owned Businesses (WOBs): I had the privilege of meeting and connecting with potential buyers who were eager to embrace an ESG (Environmental, Social, and Governance) strategy, particularly by including women-owned businesses in their procurement processes. 2️⃣ Expanding opportunities: In line with WEConnect International in Africa ‘s commitment to fostering inclusivity and diversity, I actively encouraged WOBs to join the ever-expanding network of WEConnect International. By becoming a part of this global network, WOBs gain access to invaluable resources, opportunities, and networks that can fuel their growth and success. Check out @WEConnectInternational to learn more about how to register on our network! Events like the Buy Local Summit & Expo serve as powerful catalysts for change, driving meaningful conversations and initiatives that propel our local businesses forward. I'm truly grateful for the opportunity to be a part of this movement and look forward to continuing the journey towards a more inclusive, sustainable, and prosperous future. #BuyLocal #SupportLocal #EmpowerWomen #WEConnectInternational #ESG #ProudlySA

How do brands use innovation to stretch in their categories, identify more usage occasions, or find new growth avenues? What can you learn from some of the most innovative brands worldwide? 📢 Join us Wednesday, 18 September for an exciting and engaging digital event as we celebrate winning brands from around the world 🌍 In this webinar, you'll learn: ✔️ Who are the winners and what makes them perceive so innovative ✔️The diverse approaches that led to their success ✔️Examples of successful innovations across sectors ✔️5 key lessons learned from the most innovative brands Live Q&As with our innovation experts. Register to secure your spot ➡️ https://lnkd.in/gDYrzK2f #Innovation #Awards #Brands

How do brands use innovation to stretch in their categories, identify more usage occasions, or find new growth avenues? What can you learn from some of the most innovative brands worldwide? 📢 Join us on Wednesday, 18 September for an exciting and engaging digital event as we celebrate winning brands from around the world 🌍 In this webinar, you'll learn: ✔️ Who are the winners and what makes them perceive so innovative ✔️The diverse approaches that led to their success ✔️Examples of successful innovations across sectors ✔️5 key lessons learned from the most innovative brands Live Q&As with our innovation experts. Register to secure your spot ➡️ https://lnkd.in/egWzh6Ay #Innovation #Awards #Brands

How do brands use innovation to stretch in their categories, identify more usage occasions, or find new growth avenues? What can you learn from some of the most innovative brands worldwide? 📢 Join us Wednesday, 18 September for an exciting and engaging digital event as we celebrate winning brands from around the world 🌍 In this webinar, you'll learn: ✔️ Who are the winners and what makes them perceive so innovative ✔️The diverse approaches that led to their success ✔️Examples of successful innovations across sectors ✔️5 key lessons learned from the most innovative brands Live Q&As with our innovation experts. Register to secure your spot ➡️ https://lnkd.in/gQnD-UAa #Innovation #Awards #Brands

How do brands use innovation to stretch in their categories, identify more usage occasions, or find new growth avenues? What can you learn from some of the most innovative brands worldwide? 📢 Join us Wednesday, 18 September for an exciting and engaging digital event as we celebrate winning brands from around the world 🌍 In this webinar, you'll learn: ✔️ Who are the winners and what makes them perceive so innovative ✔️The diverse approaches that led to their success ✔️Examples of successful innovations across sectors ✔️5 key lessons learned from the most innovative brands Live Q&As with our innovation experts. Register to secure your spot ➡️ https://lnkd.in/ecKJDzEs

How do brands use innovation to stretch in their categories, identify more usage occasions, or find new growth avenues? What can you learn from some of the most innovative brands worldwide? 📢 Join us Wednesday, 18 September for an exciting and engaging digital event as we celebrate winning brands from around the world 🌍 In this webinar, you'll learn: ✔️ Who are the winners and what makes them perceive so innovative ✔️The diverse approaches that led to their success ✔️Examples of successful innovations across sectors ✔️5 key lessons learned from the most innovative brands Live Q&As with our innovation experts. Register to secure your spot ➡️ https://lnkd.in/edSKE8PM #Innovation #Awards #Brands

How do brands use innovation to stretch in their categories, identify more usage occasions, or find new growth avenues? What can you learn from some of the most innovative brands worldwide? 📢 Join us Wednesday, 18 September for an exciting and engaging digital event as we celebrate winning brands from around the world 🌍 In this webinar, you'll learn: ✔️ Who are the winners and what makes them perceive so innovative ✔️The diverse approaches that led to their success ✔️Examples of successful innovations across sectors ✔️5 key lessons learned from the most innovative brands Live Q&As with our innovation experts. Register to secure your spot ➡️ https://lnkd.in/g5TRKsbA #Innovation #Awards #Brands