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Interesting news! Collaborating with TikTok Shop for exclusive product launches and utilizing features like Shop Ads and Fulfilled by TikTok can be a strategic move for brands, allowing them to tap into TikTok's vast user base and leverage creative content through creator partnerships. It will be fascinating to see how this approach shapes the marketing landscape for food and beverage brands. #tiktokshop #cpgbrands #ecommerce

How did Beecan Foods, a Toronto-based online food business, revolutionize their summer sales campaign with digital technology? 🤔 It's simple: #coupons! Beecan Foods aimed to create a campaign that went beyond mere messaging. Their goal was to engage with their customers and gain valuable insights into their preferences to enhance the user experience. We assisted them by seamlessly integrating coupon codes into their web-based #SmartMenu and crafting a compelling campaign video. Hit ▶️, and if you're in the #Toronto area, be sure not to miss out on the chance to savor their delectable offerings! #TalkuTalku #PropelledByCreativity #DigitalCampaign #BrandStory #BeecanFoods #NigerianPasteries

Do you dream of your restaurant or bar’s social media posts going viral? That’s exactly what happened for Chili’s this year! One influencer’s TikTok post featuring their Triple Dipper appetizer—especially the off-menu fried mozzarella sticks—racked up a staggering 19.3 million views. The impact? That single post was estimated to drive a remarkable 40% of Chili’s Q3 sales growth. A reminder that the right content, paired with the right audience, can have incredible results. What’s your Triple Dipper moment? #SocialMediaMarketing #RestaurantTrends #ViralSuccess #RestaurantMarketing

Online avenues play a pivotal role in consumers' snacking habits, with 62% engaging in online research through search engines. Social media platforms, including Instagram, TikTok, and Facebook, have emerged as noteworthy sources of snack information, captivating 56% of consumers. Notably, these digital channels aren't just avenues for gathering information; consumers are increasingly looking for ways to seamlessly integrate snack discovery into their online experiences. More than half surveyed express interest in having an "instant buy" button for snacks discovered on social media. Learn more about consumer snacking trends in our 2023 State of Snacking report here: https://lnkd.in/dvV34Nbf.   #teammdlz 🍪 Francesca Hahn

FLAVOURLY team makes sure our valued clients experiences at cafeteria are elevated to Wow experiences with our experienced and valued partners. Cheers to our amazing brand partner @Truptifarsan to consistenly innovate and deliver great. snacks and experience at their pop-ups #corporateevents #ifma #facilitiesmanagement #brandmarketing #growthmarketing #employeesatisfaction #foodservices

Ramadan is the perfect time to connect with Muslims across the UK, and when we work on campaigns specifically where we need to connect with URG we always recommend co creating with community media platforms or as we call it our ‘Cultural Consultants’. This work we did with Tesco last year is a great case study and we saw incredible results when we paired them with our partner, Amaliah. Why? - You are working with partners and creators who have lived experience and in depth understanding of their audiences. (That means no faux pas) - You are reaching a highly engaged audience who are consciously consuming media in a space where they feel represented. - As a result of the above, your content out-performs benchmarks and leads to higher dwell times, more engagements and more shares. RELEVANCE!!

🍻LMG’s Head of Category, Jeremy Turnham sat down to chat with Blair Williams, Senior National Account Manager at Carlton & United Breweries about the secret to a successful supplier-distributor relationship and why innovation and on-the-ground feedback wins the day. 🍺You’ve worked for CUB for over 10 years and with LMG for about two years now. I looked after LMG for Vic then moved back to Sydney to partner with LMG on a national level. There’s so much going on which keeps you motivated and obsessed with delivering strong results. The LMG team challenge us to be the best we can be, and we work hard to reflect that back and continually improve. 🍺What’s been your favourite campaign to work on? I love working on our exclusive on-pack promotions for LMG. We run two every year for Carlton Dry and Great Northern. I lead a cross functional workstream to deliver to the customer and work closely with LMG to bring the promotions to life. We try to amplify growth on those campaigns every year and LMG gets right behind them with great support from head office and field teams to drive success in store. We’ve delivered just over 400k cartons across those promotions and want to see it grow every year. 🍺What does your day look like? Most of my time is dealing with you and Randall Wolfgramm at head office level managing the promotional program, activity plans and go to market plans. I’m supported by a key account manager in each state and their feedback is critical given the regional nuances in the beer category. And connecting with the members to get their on-the-ground feedback is essential to supporting our decision-making processes. 🍺It’s great that CUB shares LMG’s focus on data-informed insights. Yes, we have a collaborative approach to sourcing and sharing the right information. Together we can bring to the table all the data we need on how brands are performing to drive the best results for the members and find ways to grow the category. 🍺There’s a lot of talk about economic headwinds. How are you meeting that challenge? We know shoppers want new news and this drives category growth, so we’re focused on innovation. Take Balter Cerveza for example, which is an easy drinking beer that fits into the premium space customers are loving. It’s currently the largest contributor to growth for NPD in the market. Supporting execution in store and online is also vital and we continue to support consistency across digital and physical store formats. 🍺What’s the secret to a successful supplier-distributor relationship? There are three key fundamentals: trust, two-way feedback and longer-term planning. Having clear priorities supports that foundation of trust so we can work on a joint business plan that looks further and further into the future. Having fun is important too! After all we work in a fantastic category with terrific people. #liquormarketinggroup #lmg #liquorindustry #liquormarketing #bettertogether #betterthanyesterday #theresmoreinstore  

Global Giant vs. Homegrown Hero! This recent buzz with Elephant House Ginger Beer (EGB) is a perfect example of seizing an unexpected opportunity and transforming it into a marketing masterpiece! In the latest episode of Chicken Shop Date, Andrew Garfield - yea;) Spider-Man himself, unknowingly sipped on a EGB can during his interview with Amelia Dimoldenberg at Sam's Chicken in London. While Garfield might not have known this, it quickly turned into a huge win for EGB! Just a day after the episode aired (October 19th, 2024), EGB’s social media featured a post with the caption: "Every hero needs a sidekick," referencing Spider-Man in a playful, timely manner. It was a simple but brilliant move that used the viral moment to further engage their audience. This move shows how fast thinking and smart marketing can extend a brand’s reach. The story didn’t stop there. Within 24 hours, Coca-Cola Sri Lanka responded with its own post featuring Marvel heroes on their bottle labels, along with the caption “When real heroes come out to play.” Even Coca-Cola, a global giant, acknowledged the moment, and it all started with Andrew Garfield sipping that bottle of ginger beer unknowingly! But this isn’t the first time EGB has appeared on the global stage. If you go back 15 years, Katrina Kaif was spotted picking up an EGB bottle in a scene from her movie Ajab Prem Ki Ghazab Kahani with Ranbir Kapoor, further proving that this homegrown brand has been making its mark internationally for quite some time. Hats off to EGB’s marketing team for seizing the moment and turning it into a brand-building opportunity. In marketing, timing, creativity, and agility are key to transforming spontaneous moments into long-lasting success. It's amazing to see a Sri Lankan brand not only hold its own on a global platform but also spark a creative face-off with one of the biggest beverage brands in the world. So, what’s your pick: EGB or Coca-Cola? 🍾🥤 #EGB #GingerBeer #CocaColaVsEGB #HomegrownHero #MarketingInAction

Why KFC’s “Finger Lickin’ Good” campaign Was Successful? Explore how KFC revitalized its brand image and reignited consumer passion through a strategic blend of nostalgia, sensory appeal, and emotional connection. Uncover the savory impact of this campaign, which saw double-digit increases in sales revenue, market share growth, and a social media frenzy. Join us on a journey through the crispy, golden flavors of success as we unravel the recipe behind KFC’s Finger Lickin’ Good Campaign. KFC faced challenges in maintaining relevance and differentiation in a crowded fast-food market. With changing consumer preferences and increasing competition, the company needed to find innovative ways to capture consumer attention, drive foot traffic to its restaurants, and increase sales of its signature fried chicken offerings. KFC launched the “Finger Lickin’ Good” campaign, centered around its iconic slogan that has been synonymous with the brand for decades. The campaign sought to evoke feelings of nostalgia and comfort while highlighting the irresistible taste and quality of KFC’s chicken. Through a combination of creative advertising, social media engagement, and product promotions, KFC aimed to reignite consumer interest and strengthen its emotional connection with customers. Creative Advertising: KFC developed a series of television commercials, digital ads, and outdoor billboards featuring mouth-watering images of its fried chicken accompanied by the “Finger Lickin’ Good” slogan. The ads showcased the sensory experience of enjoying KFC’s crispy, golden chicken, enticing viewers with its irresistible aroma and taste. Social Media Engagement: KFC engaged with consumers on social media platforms, encouraging them to share their own “Finger Lickin’ Good” moments using the campaign hashtag. User-generated content, including photos and videos of customers enjoying KFC meals, helped amplify the campaign’s reach and fostered a sense of community among KFC fans. Product Promotions: KFC introduced limited-time promotions and menu items tied to the “Finger Lickin’ Good” campaign, such as meal deals featuring its signature chicken pieces, biscuits, and sides. These promotions incentivized consumers to visit KFC restaurants and indulge in the irresistible flavors they associate with the brand. Read full case study visit : https://lnkd.in/gUFs44y6 #KFC #marketing #strategicmarketing #digitalamarketing #learning #growth #casestudy #business