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Empowering Change: Integrating Animal Welfare into CSR Strategies 🌟 In a candid discussion with TheCSRUniverse, Ms. Alokparna Sengupta and Ms. Navamita Mukherjee of HSI/India shed light on the transformative potential of increased corporate investment in animal welfare. 🐾 From pioneering policy interventions to aiding disaster-stricken animals, HSI/India has been at the forefront of championing animal welfare for over two decades. 💼 Yet, securing corporate support remains a challenge, with only 0.6% of India's CSR spending allocated to animal welfare—an incongruity that demands collective action. HSI/India has been at the forefront of addressing this gap, advocating for policy changes and strategic partnerships to enhance funding for animal welfare initiatives. From persuading the government to prohibit animal testing of cosmetics to mitigating human-animal conflicts during disasters, their work showcases the positive impact of corporate initiatives on both animals and vulnerable communities. Bridging Corporate and Animal Welfare: Collaborative Solutions While challenges exist in convincing corporations to allocate more funds to animal welfare, strategic partnerships and innovative approaches offer promising avenues for collaboration. Beyond direct financial aid, corporations can contribute to animal welfare through ethical sourcing policies, cause marketing, and investments in technology for good. Measuring Impact: Tracking Progress in Animal Welfare To measure the true impact of corporate initiatives on animal welfare, it's crucial to understand the interconnected nature of the issues involved. By adopting need-based funding, building feedback mechanisms, and surveying animal welfare standards, corporations can ensure their efforts bring about meaningful change. Driving Change: Practical Advice for Advocates For individuals passionate about animal welfare, Ms. Sengupta and Ms. Mukherjee offer practical advice, encouraging them to start small, support local shelters, and leverage their networks to bring attention to the cause within their organizations. ✨ Are you passionate about animal welfare? Here's practical advice to ignite change within your organization and beyond. Let's amplify our impact together! #changemakers #corporateresponsibility #EthicalInvestment #EmpowerCSR #animalrights #socialimpact #CorporateAdvocacy #AnimalWelfareAdvocacy #positivechange #impactmeasurement #CorporateInitiatives #AnimalWelfareImpact #CorporateInvestment #AnimalWelfareInitiatives #CSRChallenges HSI HSI Group Inc. HSI India HSI Animal Welfare Institute Animal Welfare Foundation Animal Welfare Association Alokparna Sengupta Humane Society International India Navamita Mukherjee Somesh Menon Ruchika Kumar Kuhu K Shrishti Rao Arya Ameshi Shweta Singh Ayush Kumar Patel Sonal Dutta Nancy Johri https://lnkd.in/gF3EZuxp

Animal Welfare and CSR: TheCSRUniverse Interview with Ms. Alokparna Sengupta, Managing Director and Ms. Navamita Mukherjee, Director- Marketing and Communications- Humane Society International/India

Animal Welfare and CSR: TheCSRUniverse Interview with Ms. Alokparna Sengupta, Managing Director and Ms. Navamita Mukherjee, Director- Marketing and Communications- Humane Society International/India

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