The Data Business’ Post

What separates Top Event Owners From Competitors? It's how many quality decision-making attendees they can present to their exhibitors. But you don't need vast resources or high-cost tech to drive a successful event. The secret lies within a resource all event owners already hold. Discover how segmented event data can do the heavy lifting to drive successful shows: https://lnkd.in/eY3w_nCu

“Looking for a creative way to guide attendees right to your booth? Check out these eye-catching adhesive footprints! Placing these removable decals on the trade show floor is a simple yet powerful strategy to drive foot traffic directly to your space. Imagine attendees being naturally drawn to follow the footsteps—curiosity and a sense of direction are powerful motivators. These footprints are perfect for making sure you stand out in a crowded exhibition hall, helping you boost engagement and maximize your event ROI. Plus, they’re completely removable, leaving no residue behind. Ready to lead the way to your booth? Let’s talk about how these can elevate your presence at the show!”

I’ve performed at many trade shows over the years, so I have a good understanding of what makes a successful exhibition space. If you are considering hosting a stand this year, here are 5 crucial questions to ask a venue before booking, to make sure it's the perfect fit for your business: 1. Delegate Growth: Has the number of delegates increased over the past few years? 2. Target Market: What is your target market for your delegates, and how are you promoting the trade show to them? 3. Exhibitor Success: Which exhibitors have been most successful in recent years, and why did they stand out? 4. Facilities and Support: What facilities and support services are available for exhibitors? 5. Feedback and Improvements: How do you gather feedback from past events, and what improvements have you made based on this feedback? Asking these questions can help you choose the right event for maximum impact and success! And if you want to make your stand pop, send me a message to find out about my trade show packages 🚀 #TradeShowTips #BusinessGrowth #ExhibitionSuccess #UKBusiness

The one common question we come up against for all 2025 planning is this: how can we make the most of our event attendance, and maximise the opportunities while managing tight budgets? How do you decide what’s worth going to? And how do you make the most of your attendance? Here are a few qualifying questions to help you decide! https://lnkd.in/dTTXmW6K

Event marketers, as costs increase, it becomes more and more critical to prove the value of the investment in your event programs. This session with Joe Federbush and Chloe Richardson will give you some key guidance on how to tackle measurement. Thanks to Exhibitor Group.

Want to steal the show with your next virtual event? It's about more than just planning an amazing experience; you need a spotlight-worthy promotion strategy to ignite excitement among potential attendees. ✨ We’ve outlined 9 easy ways to not only promote your event effectively but also to maximize attendance. Step into the spotlight with these top tactics! https://lnkd.in/g38wm_AZ.

🔔 New Event Advice Video Alert! If you're unsure of how to effectively follow up on your exhibiting leads or if you need a refreshed approach to your exhibit strategy, watch this Event Advice video from Matt & Will as they discuss strategies for effective lead follow up. They also dip their toe into top tips for event organisers looking at how to better prepare their exhibitors and when to communicate to them. Watch the full video and let us know your thoughts - what are your top tips for getting the most out of your leads from exhibiting at a trade show or event? Share them with us using #eventadvice. Don't forget to subscribe to our YouTube channel for more Event Advice videos and other valuable content for event professionals - link in the comments https://loom.ly/i8ok1DM #EventPlanning #Exhibitors #CrowdComms #Exhibiting101 #Eventprofs #Exhibitors

New Article: Streamlining The Trade Show Experience The complexity and scale of trade shows can make the experience overwhelming for both exhibitors and attendees, so what do people need to consider when attending a trade event? https://lnkd.in/e9sTzrmc

5 Benefits Of Having A Trade Show Magician At Your Next Exhibition 1. Attract Attention: Captivate crowds and make your booth stand out. 2. Engage Attendees: Hold attendees' attention, providing more time for sales interactions. 3. Create Memorable Experiences: Ensure attendees remember your brand long after the show. 4. Promote Products/Services: Integrate your brand into entertaining performances. 5. Differentiate: Showcase creativity and stand out from competitors. Bonus ROI: Appearing qualified ready to buy prospect at your booth

There's still time to register for MEASURING YOUR EVENT SUCCESS, Wednesday, June 26, 1PM CDT, Joe Federbush, EVOLIO Marketing and Chloe Richardson, Explori. Thanks for hosting us, Exhibitor Group https://lnkd.in/gjpK5tM Event marketers know that the magic of events is in client retention and relationship building, but it's challenging to attach metrics to those important factors. And that's what your boss wants! Join us for a special Exhibitor Insight webinar on measuring an event's ROI. In this 45-minute panel discussion, you'll learn which key factors need your attention and how to measure ROI more effectively despite changing attendee needs.