𝗜𝘀 𝘀𝗵𝗿𝗶𝗻𝗸𝗳𝗹𝗮𝘁𝗶𝗼𝗻 𝗵𝗲𝗿𝗲 𝘁𝗼 𝘀𝘁𝗮𝘆? From cereal to orange juice, products are shrinking while prices hold steady—or rise. Experts say this cost-cutting tactic is becoming permanent, leaving consumers to fight back with smarter shopping. Some brands, like Tropicana, have already seen sales drop due to frustrated buyers. Is this the new normal, or can consumer behavior push back? https://lnkd.in/ekgzDu_B #inflatoin #foodnews #foodprices #foodandbeverage
Consulting - WTH Solutions LLC | Supply Chain Improver | Cost Saver | Inflation Fighter | Facilitator
2dCPGs don't lower prices, and they also aren't going to increase product sizes later. Both #pricing and #shrinkflation tend to be one-way streets as companies try to maintain margins in the face of inflation. Unfortunately, it is often easier to take a price increase or shrink product sizes than it is to find and execute a quality cost savings initiative. But your Consumers will notice and you risk losing them. #costsavings #marginmanagement