Form Factory’s Post

Why do best brands get ahead of the competition? Because they stand for something - they have a soul and vibe that people connect with. Why do non-branded / white label products stay near the bottom of the customers mind? The same reason some brands: 1) can charge more 2) must charge less 3) have the cool clients 4) chase everyone Because #BrandMatters Love this video and quote by Dain Walker “Brand is not about being the best, it’s about becoming the favorite.” And that’s a goal worth achieving. What does it take to be someone’s favorite. We first have to ask “who we want to serve”? That’s the question to reflect on.

Our commitment to excellence! Is our clients RESULTS over AWARDS!   At id8 agency (VazMan Partner) our client’s brand strategy and design success exceeds the mere pursuit of awards; it is rooted in the transformative impact we bring to our clients' internal communication dynamics.   id8 recognizes that the cornerstone of any successful external marketing effort is to FIRST seamlessly align an internal communication strategy.   For us, it's not about the accolades but the transformative power in cultivating success for the brands we serve.   If your company or department is experiencing - - Employee Turnover - New Product or Service Launch - Company Merger - Internal/External Communication Disconnect - Market Disruption - Business Shift    This is what we DO! SO, you can run your business while we DO your marketing!   #id8agency #VazMan #ResultsOverAwards   https://lnkd.in/eFu3XcDA

“The most successful brands stand for who they are – unapologetically.” Staying true to a brand’s unique style and voice, rather than following trends, is what Jessica Walsh believes will make a brand memorable. “A great brand is like a great person, true and honest about who they are, unafraid to show their true colours,” she said.  https://lnkd.in/dzasSJNZ

'Should've gone to Specsavers'. It's not just a clever turn of phrase. It's the result of consistent branding done right. It encapsulates the kind of impact a strong brand has. When people quote your brand daily, you know you're not just selling a product or service; you're an ingrained part of culture. Your brand is the story people remember when choosing between you and the competition. It's what makes you familiar, what builds trust, and what creates a lasting impression.

Is your institution a house of brands or a branded house? Watch the video below to learn why transitioning to a branded house may be the right approach.

“They are going to love it, or they will get used to it.” Throughout my career, I have had the privilege of working on various branding projects, including my current role as CMO at Swiss Smyze AG. Each project has reinforced the delicate nature of branding. It is a deeply emotional process for all stakeholders, requiring their buy-in even though branding is highly subjective and personal. One critical lesson I have learned is that it is impossible to get everyone equally excited about a brand. Someone once told me, “They are going to love it, or they will get used to it,” and I couldn’t agree more. This wisdom has guided me in accepting that while striving for universal appeal, familiarity can also lead to acceptance and loyalty. ⏩ Takeaway Brands leave a lasting impression, whether through initial enthusiasm or gradual acceptance. Thinking about iconic brands - who still consciously wonders why an apple has a bite out of it representing a tech company or why a green mermaid or siren symbolizes one of the world’s most famous coffee brands? In your experience, how do you handle the emotional and subjective aspects of branding to achieve stakeholder buy-in? #Branding #MarketingStrategy #EmotionalConnection #SwissRobobarista #SwissSmyzeAG #BrandingExperience

Ever wondered why it’s so hard to obtain your dream watch? ⌚️ Our blog, "Selective Distribution: Everything You Need To Know," breaks down the pros and cons and provides a step-by-step guide on how to implement a distribution strategy like the big brands! 🤑 Link to blog: https://lnkd.in/gYCm76CH

When it comes to custom brand merch, quality reigns supreme! 💎. QUALITY AND FUNCTIONALITY ARE SO IMPORTANT!! ONLY GIVE OUT GIFTS THAT PEOPLE WANT! Get your coveted merchandise here! #SayHALO #PromotionalProducts #BrandedMerch #BrandIdentity #CoBranding

The power of your brand! Each day, I take a walk at lunch time...its refreshing & invigorating! A new coffee shop has recently opened on my route...an independent, great coffee, plenty of room, and a nice vibe. Its situated next to a large chain coffee shop...cramped, and bland coffee. The latter is full each day...the new coffee shop and which is much better is only half full. It seems that people are swayed by the brand...its known and trusted...yet not half as good. A simple representation of the power of your brand. Here at BrandAddition, we make sure that you stand out from the crowd. We help you unlock your brand’s potential. Brand Addition is an end-to-end creative branded merchandise agency that helps global brands build culture, awareness and meaningful connections with their customers, employees and communities. Make sure you stand out from the crowd...I am always here for a virtual coffee with you...how do you take yours? Lets find out! Nick. nick.bishop@brandaddition.com

Here are 3 points to take into account with brand image: