Form Factory’s Post

Exciting times at Nearmap as we share our new brand identity, marking the start of a bold new era. Beyond the logo – this is a testament to our journey of innovation, growth and customer centricity. From imagery, to insights, to answers. Here's to the next chapter! #Nearmap #Innovation #Growth #LocationIntelligence

Navigating the consumer goods and product space isn't for the faint of heart. 💪 Curious about what lessons we’ve learned from working with brands like Crocs, Inc., Oakley, and Sun Bum? Here’s a sneak peak. ⚡Brand Differentiation is Crucial ⚡Consumer-Centric Innovation Drives Growth ⚡Efficient Supply Chain Management Ensures Operational Success ⚡Building a Community Around the Brand Fosters Lasting Loyalty ⚡Global Expansion With Local Customization Drives Meaningful Connections ⚡Sustainability and Ethical Practices Build Trust and Integrity We’ve been in the trenches with the best. Now, we're ready to tackle what's next. Dig deeper into what we’ve learned. https://lnkd.in/gUCZFmin  #Branding #ConsumerGoods #ConsumerPackagedGoods #CPG #Products #LifestyleBrands

EVERLAND Fundamentals: Building Brands Through Character and Charisma 🖤 Adding charisma to the brand’s strategic foundation is essential for fostering loyalty through clear emotional and visual differentiation. 🖤 Charisma = The appeal, charm, personality, and expressive qualities that captivate, attract, inspire, and influence people—making a brand distinctively recognizable, everywhere. Discover how charisma makes GP Recyko stand out in a category filled with dark aesthetics, abstract energy claims, and thunderous themes... ... https://lnkd.in/diTNdcXD

'Should've gone to Specsavers'. It's not just a clever turn of phrase. It's the result of consistent branding done right. It encapsulates the kind of impact a strong brand has. When people quote your brand daily, you know you're not just selling a product or service; you're an ingrained part of culture. Your brand is the story people remember when choosing between you and the competition. It's what makes you familiar, what builds trust, and what creates a lasting impression.

“They are going to love it, or they will get used to it.” Throughout my career, I have had the privilege of working on various branding projects, including my current role as CMO at Swiss Smyze AG. Each project has reinforced the delicate nature of branding. It is a deeply emotional process for all stakeholders, requiring their buy-in even though branding is highly subjective and personal. One critical lesson I have learned is that it is impossible to get everyone equally excited about a brand. Someone once told me, “They are going to love it, or they will get used to it,” and I couldn’t agree more. This wisdom has guided me in accepting that while striving for universal appeal, familiarity can also lead to acceptance and loyalty. ⏩ Takeaway Brands leave a lasting impression, whether through initial enthusiasm or gradual acceptance. Thinking about iconic brands - who still consciously wonders why an apple has a bite out of it representing a tech company or why a green mermaid or siren symbolizes one of the world’s most famous coffee brands? In your experience, how do you handle the emotional and subjective aspects of branding to achieve stakeholder buy-in? #Branding #MarketingStrategy #EmotionalConnection #SwissRobobarista #SwissSmyzeAG #BrandingExperience

Interbrand says: "The world’s #brands have become complex meaning systems with which we have a sensorial, functional, emotional, personal and even moral #relationship. Brands that build #relationships across these five dimensions become iconic. We recognize them. We need and enjoy them. And we want and follow them into new spaces. Ultimately, we don’t just buy from them—we buy into them. And that’s at the heart of a new growth paradigm." I agree with the need to strengthen relationships. Ideally, in the short and long terms. I disagree with "complex systems" because global brands are inertial systems. No matter what, they cover their mistakes with money due to their giant size, usually until a competitor surpasses them.

Good brands CAN survive bad management. Toys R Us is making a comeback with WHSmith, and it got me thinking. I always tell people: build a brand, not just a business. A strong brand will always hold value. If I offered you the chance to buy the Toys R Us brand today, you’d probably jump at it. You just wouldn’t open up physical stores. The brand still holds value, even after the challenges it faced. But here's the interesting part: think of your business as a brand. What does it stand for? How can you make it resonate? We all know Toys R Us had a great brand but suffered from poor management, leading to its downfall. Now, the brand is making a comeback. The big question is, can they make it work this time?

Is your institution a house of brands or a branded house? Watch the video below to learn why transitioning to a branded house may be the right approach.

When it comes to custom brand merch, quality reigns supreme! 💎. QUALITY AND FUNCTIONALITY ARE SO IMPORTANT!! ONLY GIVE OUT GIFTS THAT PEOPLE WANT! Get your coveted merchandise here! #SayHALO #PromotionalProducts #BrandedMerch #BrandIdentity #CoBranding

"Don't let even one detail undermine your brand. Every single thing you and your employees say or do must reinforce the brand." Andrea Hill