Ink, Forbes. Entrepreneur. Huffington Post Guest Posting Do you think it's really worth it? You know what? If you do, just leave a comment with yes. If you don't, leave a comment with no. How everyone I'm Neil Patel and today I'm going to share with you what I've learned from over 1000 guest posts. That's right, I ran over 1000 guest posts. Yes, it hasn't happened over the last years, many, many years of building it up, but I ran literally over 1000 blog posts just in English. If you combine Portuguese and Spanish and other languages in German, I've probably ran over 2000 guest posts. That's a **** ton of content. Is it really worth it? I don't do it anymore. So you're probably like no. But you know what? I'll actually tell you the answer and it's a bit more complicated than just a yes or no answer. Now, First off, if you're in the beat. See niche. If you're out there selling dog shoes, I don't know what you would be selling, but let's say beta C niche dog shoes or dog leashes or pick anything out there. Chances are guest posing is not worth it because the amount of traffic that you can get from these sites and the amount of business that generates for the consumer niche is so small you will not generate enough revenue. But on the flip side, for B to B it is worth it. In which you can make a **** ton of money. I'm talking about millions of dollars. And I can even give you example of how I've done well through guest posting, but it's not what you think in which you can't just release a guest post or two guest posts and do well. See, when I started guest posting, I would write one or two articles a week and I'll be like, OK, I'm going to write an Entrepreneur Forbes, Inc and you know what? I'm going to get a **** load of business and people hitting me up for marketing advice and consulting. And guess how much business I drummed up from it? Little to none, but after doing it for a year or two. What happened to all my articles on Entrepreneur and Ink and Forbes about social media marketing and SEO and link building and digital marketing? They started to rank on Google. These articles started getting a ton of traction and I wasn't doing anything just overtime they naturally rank businesses would be like ohh. I read this article by Neil, let's hit him up, let's see what he does and I'll get business contracts from it. I wasn't getting contracts that were like hey I'll pay you 1000 bucks. Sure those leads would come in but I was getting some 6 figure contracts and it was amazing. All because of all my guest posts out there. But when people talk about guest posting, they're like, yeah, you guess you're gonna get business. No, they're full of ****. I've done more than most people. I had a team who helped me manage my whole guest posting, scheduling, add editors who helped me out, Right. Just because I'm writing the articles doesn't mean I could edit them fast enough to add images. I was going at one point where I was doing one guest post per day, seven days a week, and there were short articles. I streamlined it down to like 700 word articles or 1000 word and I'll just crank them out left and right and some of the topics. Regurgitated, in which I've published similar articles on Entrepreneur as they did on Forbes. I didn't care it wasn't duplicate content. I would rewrite it, make it unique enough, but I was doing it so I can do quantity. Well, I ended up happening is after a year or two it drummed up business. But in the short run it was a big time sync and a money lost. And here's the thing with guest posting, when I got started in it, the times were amazing and everyone's like, oh, I'm going to guest post an Entrepreneur ink so I can build links and get higher rankings on Google. Do you think this $700? Billion company doesn't know what you're doing. You think they're that dumb where they can't stop it. Those links don't really help you that much. Instead, and even these blogs and these publishers, they're no following these days. But instead you should be doing it to build authority, a name for yourself and drum up business. If you don't do it in the long run you're not going to do well. And that's why I'm telling you. If you're going to guest post, you got to do it for at least two years. After the first year of start seeing some results. After two years you'll dominate and you'll start getting business. And you can actually generate A7 figure business from it. My buddy Jason from Audience Bloom, he guest posts everywhere. It's a 7 figure business, not just in what you can potentially sell the business for, but I'm talking about revenue. How does he get all his business guest posting and all he did was write articles about marketing. It's worked for me, it's worked for him and it's worked for tons of other people. My buddy Nada from inbound junction, he's built up A7 figure business as well from guest posting. It's not about selling links or anything like that. You build a business by becoming. Authority in your space. Heck, I get speaking engagements because people like I read your article on Content Marketing Institute. Can you come to our company here in Dubai and speak? We'll give you 20 grand for the hour, all because of guest posting. It's priceless. If you wanna do it, do it. But do it for two straight years. You want to give up after that, that's OK. There's already, you know, 5-6 hundred articles out there on the web and you have to do at least five articles a week. Doing a few here and there doesn't do ****. It's hit or miss. Some articles do well, some don't. So follow those strategies and you'll create a **** load of income from guest posting, assuming you're in B to B. If you're in B to C, don't waste your time. If you're not sure what kind of articles to write when it comes to guest posting, leave a comment below and I'll give you some advice. Best of luck with your guest posting.
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