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THE BRAND STRATEGIST YOU DIDN'T KNOW YOU NEEDED Hi, I’m Oluwatosin Adebayo, but feel free to call me Tosin! I’m a Brand Strategist at Tosinify (yes, it’s named after me!), where I help ambitious businesses and leaders build authentic brands that inspire, grow, and lead in their markets. With a unique blend of expertise in brand management, sales and marketing, and leadership, I specialize in: Helping small to medium-sized businesses establish strong brand identities that drive growth and revenue. Assisting organizational leaders in enhancing their employer brand and fostering thriving workplace cultures. Partnering with marketing and sales teams in larger organizations to align messaging, elevate brand marketing, and achieve measurable results. Starting out hasn’t been without its challenges, but I’m committed to delivering value every step of the way. Let’s embark on this journey together—I’m here to help you grow and succeed. I’d love to hear from you: What’s your biggest challenge in building your brand and establishing yourself as a leader in your marketplace? Let me know in the comments!

The business media talks about the role of the CMO a lot. The Chief Brand Officer gets less press. It's a role built for a leader who has to sit at the centre of almost everything in a business, but also be a misfit in a lot of conversations. At least in the sense that a lot of people are very used to having conversations about things like HR, tech, complaints handling, or CSR, without having a brand leader at the table. On the flipside, a lot of people in marketing still think a conversation about brand is a conversation about creative. We're excited to welcome Melissa Richards-Person in the Label Sessions roster partly because she has such a fascinating marketing mind anyway. Also though, we're excited because being Chief Brand Officer somewhere like Papa Johns during the great times and the tough times shapes some incredible experiences. All of which will make her a great asset for our clients to access as an advisor, collaborator and mentor. Check out this nugget of advice on brand strategy here - important stuff here for Chief Brand Officers or anyone thinking about what brand is, is not, and how to think about the different elements that define it.

🌟 Reflecting on 20+ Years in Brand Leadership: A Journey of Innovation & Growth 🌟 As I take a moment to reflect on my career in brand marketing, I'm filled with gratitude for the diverse opportunities and incredible teams that have shaped my journey. From driving strategic growth in the consumer goods space to leading product innovations that truly connect with consumers, every step has taught me valuable lessons about the power of purpose-driven marketing. Brand building is more than just promoting a product—it’s about understanding human behavior, anticipating market trends, and creating meaningful experiences that resonate on a personal level. I’ve had the privilege to work across iconic brands, helping to shape their narrative, expand their reach, and deliver value to consumers around the world. 💡 Key Learnings: Innovation thrives when cross-functional teams work together. The best ideas come from collaboration, and I’ve seen firsthand how diverse perspectives can unlock breakthrough solutions. Consumer insight is key. Whether launching a new product or revitalizing a heritage brand, deeply understanding the consumer’s needs and desires is the foundation of success. Agility is essential. Markets change, technology evolves, and consumer behavior shifts rapidly. Staying ahead means embracing change and continuously evolving strategies. Looking forward, I’m excited to continue driving brand excellence and exploring new ways to connect with today’s ever-evolving consumer. 🚀 To my network: let’s connect, collaborate, and inspire one another to push boundaries in the world of brand marketing. Here’s to building the future together! #BrandMarketing #Innovation #Leadership #MarketingStrategy #CPG #ProductInnovation #BrandGrowth

TY for sharing my extended piece on Healing-Centered Brand Leadership, Thinkers360.... As I interact with my clients, I feel hopeful for our future. And yet, simultaneously each news cycle makes me feel as if we are at a critical juncture in society—one that calls for leadership that heals and emphasizes dialogue and constructive conversation over zero-sum, win-loss games. Healing-centered leadership promotes greater #humanness and #interconnectivity - fostering environments that prioritize #inclusivity, #transparency, respect and harmony. By paving the way for a future where #integrity and #empathy are at the core of our relationships with organizations, with brands and with one another, healing-centered leaders move beyond win-loss games—ensuring both long-term business success and holistic #wellbeing. #leadership

Great marketing doesn’t just respond to business vision and strategy. It shapes it. These inspiring leaders show how truly great marketing grows the intersection between client need and a company’s offer. Nicely done CMOs! https://lnkd.in/ePi2-eT4

Chief marketing officers are the nexus between organizations and customers at a time when virtually every industry — from consumer to tech to healthcare and industrial — is focused on customer-centricity and the velocity of change continues to accelerate, according to leadership advisory firm Egon Zehnder. They lead brand dialogue, inspire internal and external clients and For daily news and analysis subscribe to the https://lnkd.in/gSqWc6DP newsletter. #Marketing #Marketers #Advertising

We've assembled a panel of amazing business leaders to discuss how brand accelerates business growth. Please join us for this free webinar!

Here's my 2024 LinkedIn Rewind, by Coauthor.studio: 2024: The Year Strategic Leadership Met Premium Dessert Innovation When I transitioned from agency strategy to leading Cold Stone Creamery and Pinkberry, I discovered something powerful: disruptive leadership isn't just about changing roles—it's about transforming entire brand experiences. Key Moments of 2024: - Consolidated my role as the Marketing Manager role at Eat'n'Go Ltd, managing two iconic global dessert brands - Led strategic initiatives that reimagined consumer engagement for premium dessert markets - Demonstrated how targeted marketing can elevate brand perception beyond traditional boundaries

Are you feeling the pressure of EGC and CEO branding? There is an increasing demand globally, for leadership to take the leap and talk to consumers in both informal and professional settings. Sometimes, this demand can feel overwhelming when your team/employees start asking you to tik tok or meme 🙈🤷🏽♀️ 𝗧𝗵𝗲 𝗕𝗿𝗮𝗻𝗱 𝗔𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗿: 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 goes live on the 23rd of September. 🦋This is the first step towards empowering you to win using simple and proven brand methodologies. 🦋 and it only takes 5 days! An email course prepared with busy executives in mind. Simply Click on the link below to learn more: https://lnkd.in/dEwx6r8j

Earlier today, I had the pleasure of completing a ‘Lunch and Learn’ session on Leadership Brand with Vodafone! A big thank you to Paul Nixon for the invitation to speak. We had over 100 attendees dialling in, and the engagement and discussion was fantastic. 🙌 🔍 Here are a few key takeaways and top tips we discussed to help you kickstart your journey to defining and refining your Leadership Brand: • Identify Strengths: Start by clarifying your strengths. Understanding your unique abilities is the foundation of crafting your Leadership Brand. • Seek Feedback: Gather feedback from a diverse group of stakeholders (colleagues, team members, clients) to understand how you are currently perceived. Use this feedback to refine your brand and ensure alignment with your intended identity. • Define Your Leadership Brand Statement: This statement should reflect your values, strengths, and serve as a guiding beacon for your actions and decisions. It's your roadmap to consistent and authentic leadership. • Identify an Accountability Partner: Having someone who can hold you accountable and provide support on your leadership journey can be invaluable. • Reflect Regularly: Take time each week to reflect on your actions, behaviours, and interactions through the lens of your Leadership Brand. Ask yourself: What have I done this week that aligns with my Leadership Brand? Where did I face challenges in maintaining consistency? Are there any follow-up conversations needed to address misconceptions or mistakes? • Consistency is Key: Ensure alignment between your intended Leadership Brand and your day-to-day actions. Consistent behaviour builds trust and credibility among your team and stakeholders, reinforcing your brand identity. 🌟 Building a strong Leadership Brand is an ongoing journey of self-awareness, reflection, and intentional action. What tips would you share on crafting and developing your Leadership Brand? #LeadershipBrand #PersonalDevelopment #LimitlessDevelopment