#hiring *Brand Manager, Media Relations & External Engagement*, Richmond, *United States*, fulltime #opentowork #jobs #jobseekers #careers #Richmondjobs #Virginiajobs #SalesMarketing
*To Apply -->*: https://lnkd.in/dxK248bc
At Genworth and CareScout, we empower families to navigate the aging journey with confidence. We are compassionate, experienced allies for those navigating care with guidance, products, and services that meet families where they are. Further, we are the spouses, children, siblings, friends, and neighbors of those that need care-and we bring those experiences with us to work in serving our millions of policyholders each day. We apply that same compassion and empathy as we work with each other and our local communities. We value all perspectives, characteristics, and experiences so that employees can bring their full, authentic selves to work to help each other and our company succeed. We celebrate our diversity and understand that being intentional about inclusion is the only way to create a sense of belonging for all associates. We also invest in the vitality of our local communities through grants from the Genworth Foundation, event sponsorships, and employee volunteerism. Our four values guide our strategy, our decisions, and our interactions: Make it human. We care about the people that make up our customers, colleagues, and communities. Make it about others. We do what's best for our customers and collaborate to drive progress. Make it happen. We work with intention toward a common purpose and forge ways forward together. Make it better. We create fulfilling purpose-driven careers by learning from the world and each other. POSITION TITLE Brand Manager, Media Relations & External Engagement POSITION LOCATION This position is available to Richmond, Virginia residents as hybrid/in-office applicants. YOUR ROLE The Integrated Communications team serves as a trusted advisor to our business leaders and associates, working together to build strong brands by providing insightful and helpful information to associates, customers, the media, and the general public. We are looking for a Brand Manager to own CareScout's thought leadership narratives on improving the aging care system and amplify those narratives and other strategic priorities through proactive media relationship management and event placements. This is a new role, so the ideal candidate will be excited by the prospect of creating a program from the ground up, bringing proven success in building and maintaining media relationships, securing speaking roles, crafting compelling copy, and managing complex projects. Note: This role is an individual contributor and will report to the SVP, Communication, Brand, and Transformation. What you will be doing Developing an earned media strategy that helps support brand awareness and revenue goals Developing an industry event strat
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