You believe that people are the most essential ingredient in your business. I help you create the conditions for them to leverage their full potential. Think of me as the missing ingredient.
This year is turning out to be a challenging year in hospitality across the board. How is your hospitality marketing going? Are you making the best use of your primary ingredient? Every hospitality business relies on on-site marketing; the experience delivered to the customer and people is the most essential ingredient. In the current economic climate, finding and keeping people in the hospitality sector is the biggest challenge. Creating the conditions so that people want to come and work in hospitality depends on four pillars: finance, ethics, strategic intent and people development. But more than that, you must create an environment where work becomes a worthwhile experience for the employees. This is not just a goal but a necessity for the success of your hospitality business. Hospitality is the most customer-centric business on the planet. If you want to improve the performance of a pub, restaurant, or hotel, the first place to look is the customer experience. Improving business performance requires all business elements to come together simultaneously in a coordinated fashion, and that is a people challenge. People mistakenly think a hotel, pub or restaurant is all about the food, decor, location and comfy bed. Well, it is about those, but it is more accurate to describe it as all about the total experience, the brand experience. If you want your marketing to boost your margins and increase your profits, focus more on the people. People are your most critical marketing ingredient. #hospitality #leadershipdevelopment #managementdevelopment #teamdevelopment
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