The Latin Times’ Post

Did you know that Hispanics are the largest ethnic market in Texas? If you're not advertising to this demographic, you're missing out on the $581.2 billion Latinos have contributed to the Texas economy (which was larger than the entire state of Michigan's economy.) Texas, find out how we can help you reach latinos at HispanicMarketingFirm.com

Did you see our recent report on how and where Latinos get their news? Half prefer to get their news in English, a share that rises to 79% among U.S.-born Latino adults. For more, see https://lnkd.in/ecxAkJRk

Latinos are leading the digital news consumption trend! According to the latest Pew Research Center investigation, nearly nine-in-ten Hispanic adults (87%) get their news from digital devices. This includes search engines (74%), news websites or apps (60%), social media (56%), and podcasts (31%). Latinos also show a significant preference for Instagram and TikTok, with 29% and 25%, respectively, using these platforms for news, far more than Non-Hispanic white Americans. This digital-first approach is especially popular among younger Latinos. News outlets that share their stories on social media are perfect places to promote your Law Firm’s success stories. Tu victoria es una gran noticia! Creating bilingual news articles tailored to the Hispanic community is key. While two-thirds of U.S. Latinos can read in Spanish, only 21% primarily consume news in Spanish. However, 41% of Latino immigrants get their news mainly in Spanish, compared to just 2% of U.S.-born Latinos. Income also influences news sources: 57% of lower-income Hispanic adults get news from Hispanic media outlets, compared to 29% of higher-income Hispanics. Hispanic News Media outlets are perfect places to promote your Law Firm’s success stories, especially those involving migrants. Highlighting migrant rights and protections can build trust and inspire confidence in your Law Firm. ¡Amplify Latino voices and watch your success soar! #LatinoPower #DigitalNews #SocialMediaNews #LawFirmMarketing #HispanicCommunity #BilingualSEO #LatinoTrends #Hispanic #Marketing #Community #StayInformed #Latina #noticias

I love my peers at ThinkNow. What I appreciate about this article is the way they break down the Pew Research Study about language, age and income. And these are 3 of a slew of other demographics that need to be considered when crafting a business strategy to reach the Hispanic audience. What I consistently recommend for research design is that we must account for the key audience segments for Hispanic and recruit accordingly. #Hispanicaudience #hispanicinsights #customresearch #marketresearch #marketsegmentation

There are over 60 million Hispanics living in the United States, accounting for roughly 20 percent of the U.S. population. In terms of geographical distribution, there is a high concentration of Hispanic Americans living in Southern states, such as New Mexico, California, and Texas, but also New York is a popular living destination. Over the next four decades, this demographic is expected to grow steadily, reaching close to 100 million people by 2060. However, size alone does not make this population a popular target audience in the world of business. With a buying power of over two trillion U.S. dollars, Hispanic Americans contribute significantly to the U.S. economy. If you would like to learn more, please click the link below. https://lnkd.in/g3qNP__H

We share this report from the Pew Research Center on the pan-ethnic identity terms, Hispanic/Latino/Latinx/Latine, etc. The release is perfect since Hispanic Heritage Month starts on Sunday. The report focuses on the pan-ethnic term, Latinx, given the rigorous, mostly negative discourse from our community about the term. It shows that both Latinx and Latine are growing in awareness but adoption and use by the community is still in the low single digits. In fact, 75% reject Latinx entirely. In other words, Latinx is mostly used by people outside of our community as their preferred term to refer to our community. The pan-ethnic term most preferred and used by our community is Hispanic (52%), followed by Latino (29%), and 15% have no preference. Latine is still very new to many and may become a more accepted way of being inclusive of the non-binary community, but time will tell. Our advice is to know your audience and use what will best engage them in the conversation. The numbers Pew reports are national, but those preferences can vary depending on region of the country and the make-up of whatever group you may be addressing. Enjoy the weekend, and may you all have a wonderful Hispanic Heritage Month! #HispanicHeritageMonth https://lnkd.in/gNcW_ejx

Such a timely post by Louis Maldonado -- I don't know anyone who knows the Hispanic consumer any better than him. The Latinx issue is a difficult one for marketers. On the one hand, it's a gender inclusive term loaded with good intentions. On the other hand, 75% of Hispanics reject the term entirely and only 4% use it. "Spanish is a gendered language, thank you very much," is a response I've heard dozens of times from focus group respondents. For us marketers, I think Louis says it best. "Our advice is to know your audience and use what will best engage them in the conversation," he writes. That's the answer. Do the research, says this researcher. Get to know your target consumer and how they feel about the term. Here's a link to the study: https://lnkd.in/dWapkaGV

Using the financial services industry as an example, we explored cultural bothism among bi-cultural Latinos through the lens of language, age, and income.   Here are our insights: https://bit.ly/4bCZRLq 

🌟 More 2024 Fast Facts about the #Latino Community! 🌟 Yesterday, I shared some amazing fast facts, and now I’m excited to add this chart from the Latino Donor Coalition with even more insights! While all of the fast facts are impressive, what excites me the most is the future. Latinos make up 19.5% of the U.S. population, but an incredible 25% of people 18 or under in the U.S. With such a young demographic, Latinos are not just today’s consumers propelling the U.S. economy but also tomorrow’s dynamic growth drivers! Which of these fast facts speaks to you or surprises you the most? Let me know in the comments! 👇 #LATTITUDEISEVERYTHING, #LatinoDonorCollaborative, #GrowForwardwithRSM

Helpful reminder from Pew Research Center that we should check the data before we assume we know which terms people prefer. This is especially helpful to share at the top of Hispanic Heritage Month. "Latinx" isn't the most accepted term, according to their report. Awareness doesn't equal acceptance. "Hispanic" and "Latino" continue to be the most accepted terms, but preferences differ based on age, education, background, and more. My tips? 1. Research the top terms and use them appropriately. 2. Monitor for changes in public acceptance of terms. 3. Always ask your stakeholders their preferences and tailor for them. https://lnkd.in/g7AtdiuM