The Now Work’s Post

Over 80% of consumers want brands to reflect their values and expect companies to proactively provide #transparency on their sustainability and social responsibility initiatives. Ensuring your brand stays aligned with the evolving priorities of your customers is a hallmark of success in a competitive landscape today. Is your brand aligned with today’s consumer values? Read our latest report to learn how to exceed expectations: https://ow.ly/kiVC50S1Uir #ConsumerValues #BrandAlignment

Global Head of Strategy and Planning Therese Caruso dives into how brands and companies can stay ahead of the ever-evolving landscape of consumers' values. Read more here: bit.ly/3xqHyKh #ZenoInsights

The Future Is Conscious: Gen Z’s Shift to Minimalism and Sustainability 🌿🌍 NEUROSENSUM’s report, “𝗧𝗵𝗲 𝗚𝗘𝗡 𝗭 𝗖𝗼𝗱𝗲: 𝗗𝗲𝗰𝗼𝗱𝗶𝗻𝗴 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗩𝗮𝗹𝘂𝗲𝘀 𝗮𝗻𝗱 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗜𝗺𝗽𝗮𝗰𝘁 𝗶𝗻 𝗜𝗻𝗱𝗼𝗻𝗲𝘀𝗶𝗮," provides a deep dive into the values driving Gen Z’s consumer choices. With 62% of #GenZ embracing #minimalism and 38% focused on #sustainability, this generation is pioneering a shift towards conscious living. Brands that prioritize eco-friendly practices and minimalistic approaches stand to build stronger connections with this values-driven generation. Our report highlights how brands can adapt their strategies to align with Gen Z’s expectations, from reducing excess to promoting sustainable initiatives. Want to position your brand for long-term loyalty with Gen Z? 📘Download your FREE copy of the report, to learn more. Click Here 👉 https://lnkd.in/dGJ_8hWE #GenZInsights #Sustainability #ConsumerTrends #BrandStrategy #Minimalism #EcoFriendly #GreenMarketing #NeurosensumInsights #DataDrivenMarketing #ConnectingWithGenZ #FutureOfMarketing #SocialImpact #BrandStrategy #PurposeDrivenBrands #GenZExpectations #NextGenConsumers #GenZValues #BrandLoyalty

✨ The Rise of Purpose-Driven Brands: Lead with Purpose in 2025! 🌟 As we move toward 2025, one thing is crystal clear: consumers want more than just products—they want purpose. 🛍️ From shopping with ethical retailers to supporting sustainable businesses, people are making choices that reflect their values. 🌱 Brands standing for sustainability, inclusion, or social good are winning hearts—and wallets. And guess what? I'm proud to say I’m doing the same! 🎉 Building a brand that's aligned with my values and making a positive impact. 💪 Why does this matter? 💡 Purpose-driven brands build trust, loyalty, and a deeper connection with their audience. 💡 88% of consumers say they'll support businesses that prioritize sustainability and ethics. 👉 It's no longer a nice-to-have. It’s a must. 💬 Are you leading with purpose? Let’s exchange ideas on how brands can genuinely reflect their values. Drop your thoughts in the comments! 👇 #PurposeDrivenBrands #ConsumerTrends #SustainabilityMatters #BrandWithPurpose #EthicalBusiness #PurposeOverProfit #FutureOfMarketing #SocialImpact #CustomerLoyalty #BrandTrust #SustainableBrands #ConsciousConsumerism #BusinessForGood #LeadWithPurpose #Marketing2025

Has the socially conscious individual given way to a “me over we” consumer, who favors brands that deliver personal value over societal value? This is what's happening, according to a new research from The Weber Shandwick Collective (TWSC). The report, "What We Value: The Primacy of Personal", used quantitative and qualitative research to understand what people around the world want from brands, products, and companies. Three out of four respondents say what they value most has changed in the last five years, with the shock and aftereffects of the COVID-19 pandemic being the No. 1 reason for the shift. After practical considerations, such as utility and value for their money, consumers ranked “personal emotional value” as two times more important to them than societal or social value.

Innovate with social initiatives for brand growth! 🌐 Learn from the giants like Barclays, Dove, Hellmann's, and Thrivent, who have integrated the social context in which people live to enhance customer loyalty, employee motivation, and a credible brand image. 🤝 For more on the topic of ESG, be sure to check out Ipsos' latest POV on the power of the ESG x Brand collaboration 👉 https://lnkd.in/exF8nWzS #ESG #BrandPurpose #Brand #BrandGrowth

Today’s consumers are seeking brands that reflect their values. So, how can your brand tap into the rising consumer demand for sustainability? With our insight-driven strategies, we help you create meaningful conversations that inspire change.  Drop us an 📩 letstalk@thinkhuman.ae #thinkhumandubai #socialmediamarketing #creativeconsulting #sustainability

Embrace authentic marketing practices that make a positive impact! 🌱 From championing sustainability to fostering diversity and inclusion, our latest blog covers it all. Dive into actionable insights and stay ahead of emerging trends in responsible marketing. Ready to elevate your brand's impact? Explore our blog now! https://lnkd.in/eQQTTUzz #ResponsibleMarketing #Sustainability #DiversityandInclusion #MarketingTrends

🌍 MarComms Trends Spotlight: Sustainability and Social Responsibility Consumers are more conscious than ever about the social and environmental impact of their choices. Brands that prioritize sustainability and social responsibility are gaining trust and loyalty. 🌱💚 📢 Highlight: Share your brand’s initiatives and impact stories to connect with your audience on shared values. #Sustainability #SocialResponsibility #MarCommsTrends #PickledPearMedia

Companies like Hershey are shifting toward a purpose-driven approach, emphasizing sustainability and social impact. Consumers now value brands that align with their own values, and purpose-driven companies build stronger loyalty, attract top talent, and foster resilience. Embrace purpose, and watch your brand thrive. https://lnkd.in/giB583v8 #PurposeDriven #BrandStrategy #BusinessGrowth #TheFutureReadyBrand