The Sasha Group’s Post

Marketing failure is a good thing. Here's why: It is how you discover the truth. The thing is you have assumptions, opinions, biases and preferences that are all yours. And they don't matter. The only opinion that matters is the buyer's opinion. That's why you must test your ideas and separate fact from what you can prove. Here is a small snippet of what you might test: - Images - Headlines - Motivators - Transformations - Core offers and lead magnets - Testimonials and Case Studies The good news is, social media makes it very easy to run low cost tests. I ran more than sixty test Ads in the last few weeks. Most of them failed, but everyone one of them moved me a little closer to the truth. And the truth is what every marketer is really striving for with advertising.

Remember that time you laughed so hard, you almost choked? That’s the power of humor. It connects us on a deeper level, makes us feel understood, and most importantly, it sticks. Funny ads aren’t just a gimmick; they’re a strategic marketing tool. They can help you > Stand out of the crowd > Capture attention > Make a lasting impression ________ Enjoyed this? Save this post and follow Artvibe for more tips!

Marketing: The most misunderstood job out there. Some people think it’s just about running ads and scheduling posts. Others believe it's just as simple as Googling. But here's the reality: Marketing is the art of persuasion combined with the science of strategy. It’s not just about bringing people to your product but making them feel connected to your brand. The subtle shifts, the deep insights, and the creative execution—it’s all part of the puzzle. And while some might dismiss it or oversimplify it, those who understand its true power know that marketing is what drives growth, shapes perception, and builds legacy. So, next time you see a great campaign, just remember—it’s more than what meets the eye. #MarketingMisconceptions #CreativeMarketing #BuildingBrands #MarketingTruth

Direction trumps speed in marketing. But we race to get clicks and impressions.  More posts, more ads, more outreach. Often overlooking the most important question… Are we going in the right direction? Don’t get me wrong, speed is crucial. But if your strategy isn't on point, all that hard work takes you further from where you want to be. Great marketing isn't just about the speed of execution. But the precision of your direction. Don't just move fast, move smart.

What's good marketing? Let's play a quick game. You're not a marketer right now, you're a consumer. Now think, what was a commercial or ad you saw that really stuck out to you? Not because of the product, but how it made you feel. Did it make you laugh? Did it make you cry? Did it inspire you? 👇 Drop a comment below with your favorite commercial or ad that comes to mind. THAT is what good #marketing looks like. The ability to connect on an emotional level and be remembered and talked about for years.

Let's address the marketing titan: Word of Mouth. I'm open to alternate viewpoints! Keep this in mind: ultimately, people trust people. That's the raw truth. It's not about the flashy ads or the clever social media campaigns. It's about the genuine, personal experiences shared among friends, colleagues, and family. These heartfelt conversations, recommendations, and endorsements are the driving force behind successful brands. Consider this: 92% of consumers trust recommendations from people they know over any other form of advertising. That's the influence of Word of Mouth. It's organic, it's trusted, and it's powerful. That's why it remains at the core of marketing strategies for businesses, large and small.

Bringing out the inner thought of your clients with humor while marketing cannot be overemphasized. I change the way business owners market their products and or services. Let’s work together for your ad campaigns.

Do you export your videos from other platforms to crosspost? J Mack Slaughter Jr., M.D. explains the new watermark rules from Meta and how it can affect the performance of your posts. #tips #hcpinfluencer #digitalopinionleader #medfluencers #marketing

What’s the most overlooked rule in marketing? It’s simple: People don’t buy products. They buy stories. Over the years, I’ve realized that the best campaigns aren’t just about selling features—they’re about sparking emotion, solving a problem, or creating a connection. Whether you’re marketing sneakers, software, or even yourself, the goal is the same: make your audience feel something. Here’s what’s worked for me: 1️⃣ Listen deeply to your audience. The best insights often come from what’s unsaid. 2️⃣ Focus on the “why.” Why should people care about what you’re offering? 3️⃣ Be authentic. In a world of polished ads, real stories stand out. What about you? What marketing insight has stuck with you and changed the way you approach campaigns? Let’s share and learn from each other—drop your thoughts below!

Marketing legend Robert Collier once said, "Enter the conversation already taking place in the customer's mind." This principle is more relevant today than ever before. When you understand the transformation your audience seeks, you can: Craft website copy that immediately resonates with visitors. Write articles that address your audience's most pressing questions and concerns. Create videos that demonstrate the exact results your audience wants to achieve. Post social media content that sparks meaningful engagement around topics your audience truly cares about. Optimize directory listings with descriptions that highlight how you deliver the outcomes your audience desires. So, what is this magical lever that ties everything together? It's the ability to consistently and accurately identify and address your audience's desires across all your marketing channels.