The Sasha Group reposted this
NEW from HOBBY 🎥🥔✨ In this latest campaign for UTZ, Oskar Bård cranks up the crunch and doubles down on flavor, as an 11-year-old Chief of Crunch and Flavor Officer guides a new hire. A potato chip factory was built on location in a Toronto warehouse and filmed in just one day—because when it comes to crunch, there’s no time to waste! The result? A spot as crisp as a fresh bag of UTZ chips. Big thanks to the creative minds at The Sasha Group / VaynerMedia . Client: Utz Brands, Inc. Production Company: HOBBY USA Director: Oskar Bård Executive Producer: Anna Bergstrom Agency: The Sasha Group / VaynerMedia Executive Creative Director: Kyle Arango Associate Creative Director: Ryan Graf Agency producer: @Lais Pereira VP, Client partnerships: @Law Smithson Senior Account Executive: Krishna Patel Marketing Director: Amber McGrogan VP Integrated Marketing Communications: Liza Darnell Director, Integrated Marketin Communication: Payton Lissette Sevice Production: FrankContent Ltd Executive Producer: Belinda Struminger Producer: Jeff Schwartz DP: Kris Belchevski Production Designer: Rudi Caushi Editor: Ryan Steele, MACKCUT Color: Henri Pulla Sound: Martin Mighetto VFX: Helmet Films & Visual Effects VFX / Finishing Online: Love Fagerstedt
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So grateful for the opportunity to work with HOBBY , specifically Oskar Bård and Anna Bergstrom and our agency partners at The Sasha Group on this shoot! It was a wonderful experience from start to finish!
Loved working with Oskar Bård & Anna Bergstrom at HOBBY and the entire crew at The Sasha Group!
Oskar and crew we're incredible to work with.
Such a great experience working with The Sasha Group to bring this to life and Oskar Bård & Anna Bergstrom who made the experience so seamless!
Making, doing, directing things at The Sasha Group
2moCouldn’t have asked for a better partner to bring this to life 🙏