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"Can you tell them all to upload our Corporate Banner?" - I won't "We want them all to like the Post on the Company Page!" - Why? The 1-million dollar question for Employee Advocacy! Do you want your employees to act like bots, mindlessly clicking 'like' and sharing corporate content? Or are you ready to empower them, amplifying not only your brand but also their personal brand? Employee Advocacy is NOT... ❌ Forcing employees to upload a generic corporate banner on LinkedIn. ❌ Expecting them to robotically 'like' every post on your company page. ❌ Pushing them to share scripted content that feels unnatural and inauthentic. ❌ Treating them like megaphones to blast company promotions without value. Instead think of Employee Support... ✅ Equipping your team with tools and guidance to build their personal brand authentically. ✅ Encouraging them to share stories and experiences that connect with their network. ✅ Celebrating their achievements and expertise to build mutual trust and influence. ✅ Empowering them to become thought leaders who naturally advocate for your brand. If your employee advocacy strategy is just about boosting your company’s reach, you’re doing it wrong. The real power lies in helping your people grow their own influence—because when they win, your brand wins too. We work to amplify 4 different roles of ambassadorship in your company: 1. Thought Leaders 2. Brand Ambassadors 3. Engagement Advocates 4. Potential Promoters No One Size Fits All approach Tailor made to tap into the needs of each role PS: Your banner? What's that ONE message you want to get across?
How do you handle the common excuse from the business that they don't have time to draft a LinkedIn post, to comment, or to add a personal note? We provide them with copy in English but we urge them to at least add a personal touch, in their mother tongue...
When you encourage people to showcase their true selves, their experiences and accomplishments, it'll most likely shed positive light on your company as well.
Even LinkedIn themselves are “limiting” posts on Business Pages where ONLY the employees are liking it. If that’s not a sign, I don’t know what is 🙃
De NS en IKEA doen dat fantastisch Richard, Ilse Weijland schreef er artikelen over voor Frankwatching, zoals deze:
If your employees don't find your thought leadership worthy It is not them that are in the wrong
Tailor (custom) made is the best way to make it (actually) fit Richard PS. Was listening about the same.
👏 In our team, we even have a KPI of "% of engagement not from colleagues." Thank you for the name to what we do! Not 'social selling' but true employee support. All the 4 bullet points! 😍 P.S. How's your suitcase doing, Richard? Have you reunited?
Love the way you connect employer rbadn with personal brand, corporate influencing as its best.👏🏼👏🏼👏🏼 Makes total sense. Don't think I ever connected these dots before 🤓
I always say: A corporate muppet header is better than none. But just barely.
🎯 Creator Of Certainty | Gallup Certified Strengths Coach | ICF ACC Accredited Coach | Culture Builder | Problem Solver | Strategist | ICF Member | EMCC Member
2wThat's so true. I guess it also highlights a bigger problem for those businesses - Their people aren't brought into the purpose, the vision, the brand or the product/service (Or all of the above). Another example of businesses wanting to engage with a 🦸♀️ to do a quick fix, rather than going in deep to the route cause. What do you think?