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Yesterday I talked at PwC's EMEA Marketing Lead Meeting in Lisbon about the importance of Employee Advocacy. Today delivering a masterclass "Converting Leads" for a Finance Consultancy company. Here is my process in one infographic. Don't complicate things. Identify 👇 Create Engagement Lists (CRM, Sales Navigator, Aware etc) 👇 Engage (relevant insights, added value) 👇 Look for responses (answers, likes, invites) 👇 Act (invite to connect) 👇 Start conversations (offer valuable insights, position yourself as an expert) 👇 Add psychological triggers (to see if they are open to convert) 👇 Convert (to a first introduction meeting Still have some gaps in my agenda for your Annual Sales Kick-off. Want to kickstart sales in your company in 2025? We have some amazing LinkedIn™ sales programs waiting for you to embark! PS: Which step is the most important you think?
Brilliant as breaking down lead conversion into manageable steps really makes the whole process less overwhelming.
Well said Richard, Utilizing LinkedIn's built-in features, such as LinkedIn Messages and LinkedIn Voice Messages, to personalize your outreach.
Knowing when to push forward is an art Richard van der Blom
Great breakdown of the process! Love how you've simplified it for impactful lead conversion. If you're looking to elevate sales strategies in 2025, this is a must-follow approach! Richard van der Blom
You know what the problem is in using this approach for creative people like me? It's very boring. Only people with a background in math or finance or programming can do it. Calculating every step of the way? I'll forget what I wanted to emotionally tell my audience! Put an AI in charge? But AI writes everything in the same font. Sure, AI has a lot of interesting ideas. But as I get into a long email from it, I lose the main idea. Another problem is, how do I focus on a single know-how? There's so much I want to talk about. I think the future requires addressing virtual ergonomics and the author's interaction with social networks and algorithms. It seems to me that this is an unsolvable issue. Or tell me who has solved the issue of connecting the creativity of a particular author with AI algorithms.
Great infographic and process! I love reading your content! I think the most important step is engaging with relevant insights and added value. It's crucial to provide value to your potential leads and show them that you understand their needs and challenges. Thanks for this!
The most important part is to find your ICP, spend some time and find out everything about them, stalk them( not in a creepy way😁) research about them and then start connecting in a genuine way. Love the font of the image
I think engagement is the key step, when you connect genuinely, everything else falls into place. Love the infographic. 🔥
Your process for converting leads is clear and actionable. Employee advocacy really does amplify engagement and drive results. I love how you emphasize valuable insights and psychological triggers those are key for building trust.
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6dWho this doesn’t work with are the lurkers and they are so many. Plenty of people on here that are very much ready to do business but don’t comment or post. They can form a significant proportion of ICP for some industries. What would your approach be for them?