The TRIBE’s Post

4 Types of Successful Posts that Will NOT Bring You Any Clients 1. "I’ve studied 300 hours on Creator X’s content and here are the insights..."          Okay, so you’ve done the homework – but instead of looking like a subject matter expert, you’re coming across as the ultimate fan. Think about it: why would someone hire you when you’re clearly putting someone else on a pedestal? The audience will think, “𝘞𝘩𝘺 𝘨𝘰 𝘵𝘰 𝘺𝘰𝘶 𝘸𝘩𝘦𝘯 𝘐 𝘤𝘢𝘯 𝘫𝘶𝘴𝘵 𝘧𝘰𝘭𝘭𝘰𝘸 𝘊𝘳𝘦𝘢𝘵𝘰𝘳 𝘟 𝘮𝘺𝘴𝘦𝘭𝘧?”          The fix? Use other people's insights as a springboard for your own. Example: “After analyzing [Creator X], I found 3 gaps and developed a framework to address them.” Now you’re giving value, not just echoing someone else’s genius. Remember, nobody hires the messenger.  2. "Comment 'X' to get 'Y'"          Yes, it gets likes. Yes, it gets comments. But here’s the thing: LinkedIn is cracking down on these engagement-bait posts. Plus, they’re simply annoying.        Worse? You’re building an audience of 𝘨𝘪𝘮𝘮𝘪𝘤𝘬-𝘤𝘩𝘢𝘴𝘦𝘳𝘴. These aren’t the high-quality, ready-to-buy leads you want. These are the same people who’ll ghost you the second you offer something paid. Instead of fishing for engagement, focus on providing value upfront. Killer content doesn’t need bait. It draws the right people in on its own.  3. "Top 10 Leadership Principles" in a flashy infographic      Let me guess: You were given the "BluePrint to go viral", a digital suitcase of infographics. Sure, it looks good, but is it helping your business? Probably not. Why? Because it’s generic, not aligned with your expertise, and attracts followers who’ll 𝘯𝘦𝘷𝘦𝘳 convert.          Ask yourself: are you a leadership coach? If not, what does this say about your authority in your field? Your UVP (*unique value proposition*) gets buried under the noise. 4. "I went from being sacked to earning a 5-figure monthly income by..."      Personal storytelling? Great. But this? No. It’s so overdone it hurts. The template looks like this:          “𝘐 𝘨𝘳𝘦𝘸 𝘧𝘳𝘰𝘮 [𝘪𝘯𝘴𝘦𝘳𝘵 𝘣𝘢𝘥 𝘴𝘵𝘢𝘳𝘵𝘪𝘯𝘨 𝘱𝘰𝘪𝘯𝘵] 𝘵𝘰 𝘦𝘢𝘳𝘯𝘪𝘯𝘨 [𝘪𝘯𝘴𝘦𝘳𝘵 𝘧𝘢𝘬𝘦 𝘣𝘪𝘨 𝘯𝘶𝘮𝘣𝘦𝘳] 𝘣𝘺 𝘫𝘶𝘴𝘵 [𝘪𝘯𝘴𝘦𝘳𝘵 𝘤𝘰𝘱𝘪𝘦𝘥 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺]. 𝘞𝘢𝘯𝘵 𝘵𝘰 𝘨𝘳𝘰𝘸 𝘭𝘪𝘬𝘦 𝘮𝘦? 𝘚𝘪𝘨𝘯 𝘶𝘱 𝘧𝘰𝘳 𝘮𝘺 [𝘤𝘰𝘱𝘺-𝘱𝘢𝘴𝘵𝘦 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴] 𝘢𝘯𝘥 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘥𝘰 𝘵𝘩𝘦 𝘴𝘢𝘮𝘦!”          Instead of following the template, share a real struggle and the actual lessons learned. Make it relatable, not braggy. The Bottom Line   If your content is built to feed your ego, it won’t feed your wallet. Creating posts that boost engagement but fail to align with your expertise is like yelling into the void – lots of noise, zero results.  Want clients? Be real. Be valuable. Be you. Anything less is just a LinkedIn performance. PS: Which of the above sets off your "cringe-o-meter" the most?