True Co.’s Post

Americano, or a Long Black? ☕ I found out a fun fact this week. As a long-time caffeine addict (mostly for taste ), I like to vary my coffee types throughout the day. Afternoons is americano time when I'm at home, or as my coffee machine settings describe as a "long black". Two things I long thought were synonymous until this week. Turns out, the difference lies not in proportions of coffee, water or anything, but in time, or specifically, the ORDER which you combine the water & espresso. AMERICANO = Espresso + Hot Water LONG BLACK = Hot Water + Espresso The order is important. When you pour hot water onto your espresso in an Americano, you break up that lovely textured coffee crema at the top, reducing some of the flavour and impact of those gases as they escape your cup. I get it, we're excited to see that coffee, so we almost always pull an espresso first. Americanos are universally more commonly ordered in cafes around the world versus their inverse counterparts. Now, I'm not saying either coffee order is wrong, but I can't see why you would want to remove some of that beautiful texture & flavour if you can avoid it, even with the same inputs. I'm sticking to long blacks. Warm up the cup first - then add that powerful espresso at the close. The geek in me can't help but equate this to the marketing world. So often we see marketing teams focusing too heavily on running sales-focused demand gen advertising campaigns, before realising they need to build brand awareness, as customers admit their cups have not been warmed up yet. So often, we pour those ad campaign budgets into a cold cup, and we risk losing half the power of that delicious espresso we have to offer. Marketers, warm your cups, and warm your audiences first. Your taste buds - and your buyers - will thank you for it.

The Growing Popularity and Revenue of Mexican Candy in the U.S. Market 🍬📈 Mexican candy has taken the U.S. by storm, and it’s not just a passing trend, it’s a movement. From bold, spicy flavors like Chamoy and Tajín to the beloved sweet-salty-sour combinations, Mexican candies are captivating taste buds across the country. And it’s not just kids who are indulging in these unique treats, adult sales of Mexican candy are rising rapidly, tapping into a diverse consumer base that craves more than just traditional sweetness. 🌶️🍭 The U.S. market for Mexican candy has seen a notable revenue increase in recent years, with brands expanding their presence in stores nationwide. As cultural appreciation grows, so does the desire for authentic, flavorful experiences. This trend is being driven not only by Latinx communities but also by broader audiences eager to explore global flavors and discover the magic of Mexican confections. #MexicanCandy #RevenueGrowth #CulturalTrends #GlobalFlavors #FoodInnovation #RetailOpportunities

Opening New Paths for Tequila Hacienda de Tepa: A Flavor Revolution in the U.S. At Tequila Hacienda de Tepa, we are not just introducing a new tequila—we are opening new paths in the U.S. market, reaching consumers and positioning our product in supermarkets and alcohol retail outlets. Our strategic approach to digital content and engagement is building a strong foundation, creating demand, and educating consumers about the rich, authentic flavor of our tequila. Through our 5-step video, we are showcasing the dedication behind our artisanal process, and building trust with both consumers and retailers. With every sip, Tequila Hacienda de Tepa is proving that true quality is found in what’s inside, not in the packaging.

The Tea Group in the UK has officially declared today National Tea Day! For those in the loop, you'll know I'm a staunch tea enthusiast. To me, tea transcends mere refreshment—it's a lifestyle. Whether it’s the warmth of hot tea, the chill of iced tea or a creative fusion of both, tea is my go-to. And yes, I admit, I'm particular about my tea brands. But here's an interesting twist: How does my tea passion relate to marketing? Whether you're a tea brand, a cozy café or a bustling fast-food chain offering that perfect cup of hot or iced tea, this is an opportune moment to connect with your audience. Dive into discussions about tea varieties, favorite brands, memorable tea moments or the elegance of high tea sessions—there are endless ways to spark engagement. The point? Effective marketing is less about constant promotion and more about meaningful interaction with your customers. Pick a topic - today, I pick tea. So, to my fellow tea aficionados, who's ready to stir up a par-tea? 😊🍵 #NationalTeaDay #TeaLover #TeaTime

The Tea Group in the UK has officially declared today National Tea Day! For those in the loop, you'll know I'm a staunch tea enthusiast. To me, tea transcends mere refreshment—it's a lifestyle. Whether it’s the warmth of hot tea, the chill of iced tea or a creative fusion of both, tea is my go-to. And yes, I admit, I'm particular about my tea brands. But here's an interesting twist: How does my tea passion relate to marketing? Whether you're a tea brand, a cozy café or a bustling fast-food chain offering that perfect cup of hot or iced tea, this is an opportune moment to connect with your audience. Dive into discussions about tea varieties, favorite brands, memorable tea moments or the elegance of high tea sessions—there are endless ways to spark engagement. The point? Effective marketing is less about constant promotion and more about meaningful interaction with your customers. Pick a topic - today, I pick tea. So, to my fellow tea aficionados, who's ready to stir up a par-tea? 😊🍵 #NationalTeaDay #TeaLover #TeaTime

One of my favorite go-to drinks to order in my 30's - an espresso martini. ☕️ I want to continue the party, but I gotta wake up. 818 Spirits and Chamberlain Coffee teamed up to introduce an "Espresso Martini Kit," blending the best of both worlds for people like me. Here's why it's so good: 🔸 Cross-generational Appeal: They've perfectly targeted both the young, trendy coffee crowd and the more mature tequila lovers. It’s a smart way to bridge these audiences. 🔸 Spot on Trend: This kit taps right into the craft cocktail craze, offering something novel and exciting that could really catch on. 🔸 Perfect for Sharing: Designed to be the life of the party or a standout gift, it's sure to generate a lot of chatter and social media buzz. This isn't just about mixing drinks; it's strategic brand synergy in action. By blending distinct cultures and preferences, this collaboration opens up new possibilities for community engagement and really showcases the impact of creative brand partnerships. It’s exactly the kind of innovative thinking we love to see in our field. Check it out here: https://lnkd.in/gq33WV6F Ready to DSRPT? Book some time on my calendar, and let's make it happen. #InnovativeCollaborations #BrandStrategy #BrandCulture #CommunityBuilding

Shoppers spend $4 out of every $10 on drinks. Premium juices can turn those everyday purchases into bigger sales and repeat visits. Got shelf space? Here's why premium juices should fill it: • Customers are happy to spend more on quality drinks • Perfect for ready-made breakfast bundles • Brings life to your store with fun tastings Bottom line: Premium juices are your ticket to better margins and happier customers. Elevate your store with premium juices. Hit the link in the comments to learn how. #GroceryStore #RetailTips #PremiumProducts

𝐃𝐞𝐧𝐦𝐚𝐫𝐤 𝐢𝐬 𝐄𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡𝐢𝐧𝐠 𝐈𝐭𝐬𝐞𝐥𝐟 𝐚𝐬 𝐚 𝐇𝐨𝐦𝐞-𝐅𝐫𝐨𝐦-𝐇𝐨𝐦𝐞 𝐟𝐨𝐫 𝐔𝐊 𝐑𝐞𝐭𝐫𝐨 ‘𝐋𝐢𝐪𝐮𝐨𝐫𝐢𝐜𝐞 𝐇𝐞𝐫𝐨’ 𝐅𝐥𝐲𝐞𝐫𝐬 Liquorice in the UK divides opinion, with 24% of households buying it monthly, while others steer clear. Yet, Bolton-born brand Flyers, famed for "the magic’s in the middle," is challenging perceptions with a 34% year-on-year growth, thanks to zingy cherry flavours, eye-catching packaging, and new listings. Surprisingly, this nostalgic British treat enjoys cult status in Denmark, where liquorice (or "lakrids") is a culinary staple, featured in everything from cocktails to marinades. "Our unique Northern twist of tangy, hand-filled liquorice sticks sets us apart," says Andy Valentine, as Flyers eyes further export growth. With Denmark already consuming 3x more Flyers per capita than the UK, anticipation builds for 2025’s Sour Apple launch, aligning with the rising trend of sour flavours. Click the link below to learn more and follow Food & Drink Network UK for more industry updates. #LiquoriceLove #FlyersUK #SourApple2025 #SweetCravings #BritishToScand https://lnkd.in/gAuCpxQQ

How do beer drinkers choose what to buy when faced with a dazzling array of brews on display? 🤔 🔍 Our latest survey and virtual shopper study took a closer look at European beer shopping behaviour and explored the decision factors - from brand loyalty to taste preferences - that can guide your strategies in the dynamic beer market. More coming soon… Get early access to our top 5 insights here: https://lnkd.in/dzyQdP_6 #Betterbeverages #GivaudanFoodExperiences #TasteandWellbeing

Cinco de Mayo is the celebration of U.S. Latino history and culture, and consumers are ready to celebrate! 🎉 💲 Celebrators plan to spend between $25 and $100 on their Cinco de Mayo food, drink and supplies. 58% plan to spend the same as last year, 25% expect to spend more, and 17% expect to spend less. Among those planning to purchase alcohol, 🍹 76% will purchase margaritas 🍻 54% will purchase beer 🍸 35% will purchase spirits or spirit-based drinks 🍷 22% will opt for wine 🍾 10% will choose champagne or sparkling wine 🛒 Cinco de Mayo celebrants plan to buy their supplies at grocery stores (46%), liquor stores (35%), big box stores (34%), restaurants, bars or food delivery services (31%), and discount or dollar stores (16%). View the 2024 Q2 Holiday Intentions Preview report: https://bit.ly/3UfizRO #Numerator #CincodeMayo2024 #CincodeMayo #consumersurvey #survey