True Co.’s Post

💡Heading to Indianapolis? Learn how CPG companies are leveraging location analytics to reach the right snack lovers and sweet tooth owners:

For all #foodindustrie Partners. The German retail Food Sector is the hardest sector in the World!!! 4 private retailers in Germany Control 87% of the Market! The biggest retail Group in Germany is (only food turnover) 1. EDEKA ZENTRALE Stiftung & Co. KG with Netto Marken-Discount 2. Schwarz Gruppe with Lidl in Deutschland and Kaufland 3. ALDI SÜD and ALDI Nord Group 4. REWE and PENNY Deutschland In the global World: 1. Schwarz Gruppe 2. ALDI SÜD and ALDI Nord Group 3. REWE Group with REWE International AG and PENNY International (REWE Group) Edeka is the German Monster and works only in the Home Market. Everyone wants to sell their food in Germany. If you win Germany, you win Europe. It is the toughest market in the world.

Guinness: A Summer Sensation! ☀️🍺 Traditionally seen as a winter drink, Guinness has made a remarkable comeback during the summer months. To boost its summer appeal, we partnered with Diageo to launch Lovely Drops, a groundbreaking digital platform offering prizes to shoppers all summer long. Recognising the crucial role of convenience retailers in their communities, we also wanted to reward them. We rolled out a nationwide competition, giving retailers the chance to win an exclusive summer celebration. This initiative aimed to drive awareness and engagement with Diageo One, a platform where retailers can order tailored POS, and receive support and sales advice. To create buzz and a sense of FOMO, four members of our recently trademarked Retailer Inner Cirkle™ group were treated to a community celebration complete with street food, live music, and a bespoke Guinness-themed window mural. Additionally, 40 more retailers received a range of tailored Lovely Drops POS, including high-impact archways, freestanding Pinties, FSDUs, and shelf barkers. We amplified our message through targeted trade and regional media, provided each of our retailers with a social media toolkit to help them create buzz and amplify their own social media presence AND captured several case study videos to showcase the campaign’s success on the Diageo One platform. Looking to elevate your brand’s presence and engagement? Let’s connect and explore how we can create impactful campaigns together! #BrandMarketing #RetailEngagement #Guinness #DiageoOne #LovelyDrops

Hoping to win that life-changing order by exhibiting at the Food & Drink Expo 2024? Are the logistics of fulfilling that order on time to the distribution centres already causing you a headache? We delivered on time for every on-sale date for Aldi UK in 2022 and 2023. As we prepare to exhibit, I thought it was a good time to share a recent testimonial from a fellow exhibitor, and scaling FMCG business. If deliveries in the UK are creating a strain between you and your customer, NOW is the time to change. Well done Orrin Gibson for the good feedback. Especially by showcasing some of our values: Consistent, Proactive, Likable, and Taking It Personally. #Logistics #fulfilment #haulage #warehousing

30 December 2022. It's the middle of the holiday season 🎄 Out of the blue, we get a short e-mail from major Belgian retailer Colruyt. It goes like this: "Wanted to let you know that we'll include Thrive in our summer assortment. More info to follow. Happy holidays." Euhm... OKAY 😅 Talk about a nice Christmas present! 🎁 What was supposed to be a temporary summer listing, turned into a permanent one. And just last week, Colruyt sold about twice the number of Thrives they were selling at the peak of the season last year. While this year's season is only just starting. Also, our new Thrive Play is not even on the shelves (yet 🤞🏼). Incredible 🥳 Of course, it's a big plus that at Colruyt you can just ride your bike right into the store if you've run out of post-ride Thrive recovery beers. Right, Bert De Backer? 🚴🏼♂️ For a starting brand, the support of a major retailer like this is invaluable. So thanks a million for the trust in our brand and mission Dieter De Brackeleer and Colruyt Group 🙏🏼 #thrivebeer #retail #alcoholfree #listing #innovation #digitalmarketing

Consumer behavior is changing, and we see it in many areas. Strong movements include: - From name brands to generic brands 📉 - From premium supermarkets to discounters 🛒 - Polarization towards top premium brands and discounters, with much of the middle being neglected 📊 On Monday, McDonald’s (MCD) reported its first global sales decline since 2020, with similar trends seen at Starbucks (SBX), Burger King, and Wendy’s (WEN). Diageo has also felt the impact, as revealed in their latest annual report. Diageo noted a 21.1% drop in sales in Latin America and the Caribbean, contributing to a 1.4% decline in global net sales to $20.3 billion. Their organic operating profit also fell by 4.8%. Despite these challenges, Diageo is pushing forward with innovative initiatives, such as trialing a paper-based bottle for Baileys. This move aligns with the growing demand for sustainable packaging and reflects Diageo’s commitment to environmental responsibility 🌿. 💡 Three key takeaways: ❗Adaptability and Market Expansion: We must be faster and more flexible in responding to market needs. Strengthening the markets we already have and identifying and capturing new ones creates security and opportunity. Relying on a single customer can lead to a rollercoaster of successes and failures dependent on that one customer 🎢. ❗Comprehensive and Sustainable Growth: We need to adopt a holistic approach to achieve lasting and sustainable success. Shifting our mindset from individual to collective thinking. This is why it's crucial for Diageo to launch new sustainable initiatives and keep investing in sustainability 🌍. ❗Packaging Industry Changes: We need to comprehend the changes occurring within the packaging industry due to shifts in consumer behavior. Will overall consumption decline, or is it just a shift of markets? 📦 Understanding these shifts in consumer behavior is essential for adapting strategies and seizing new opportunities 🚀. #ConsumerTrends #Sustainability #Innovation #MarketAdaptation #Diageo #Agility #SustainablePackaging

Do your products have that "something" that will not only delight consumers but also impress experts from the biggest retail and industry chains? This is your chance to find out! Participate in the Gold Medal Competition, where the Jury, consisting of representatives from giants like Netto Polska, Salling Group, Grupa Chorten, Frisco, NTFY - Nice To Fit You, Carrefour, Kuchnie Świata S.A. and the OSSKiC will personally evaluate your products! Why should you participate? 🔸 Direct contact with decision-makers: A jury member will not only see your product but will also feel and taste it. This is a unique opportunity to present yourself to individuals who decide daily what makes it to store shelves. 🔸 Stand out in the market: The Golden Medal is a mark of quality that can attract new customers and strengthen your brand's position. ⏳ Time is running out! Don't miss this opportunity – submit your product by March 29! Every moment counts, and there's not much time left! 👉 Learn more and submit your product today: https://lnkd.in/d9YkBUJ3 #WorldFoodPoland #GoldMedal #competition #retailchain #foodindustry #FMCG

It’s been a tricky first 12 months at the helm of Diageo for CEO Debra Crew. In her first year in the hot-seat, Crew has had to contend with an unwelcome profit warning triggered by inventory mismanagement in Latin America, as well as cautious US consumers rowing back on Covid consumption excesses. It's led to the Johnnie Walker brand owner this week reporting its first post-Covid net sales decline, with sales down 0.6% on an organic basis. One bright spot, however, was at home, with sales in GB up by 5%. Key to this was the surge (pardon the pun) of Guinness, which has continued its remarkable growth tear to end the year up 30%. With everyone from Olivia Rodrigo to Keir Starmer professing their love for a pint of the black stuff, Guinness’ universal appeal shows strong brands and clever marketing can prevail, even in the face of economic headwinds. Diageo will need more similar success stories if it is to win back investors’ confidence. My piece for The Grocer.

**The Guinness and Johnnie Walker maker Diageo stock is down 24% since last year. **The share price of Diageo is at its lowest level in a decade. ** Diageo is one of the largest drink companies, with more than 200 brands **A decrease in sales and operations profit margins at Diageo indicates less demand for alcohol products. **With a net profit of $4.5 billion, the company's history can be traced to the 17th century. **Diageo has a market value of just under $78 billion and annual revenue of $22 billion. #diageo #profits #job #growth