🌱🖤 UNSEEN BEAUTY & LIVING INK DEBUT CARBON-POSITIVE ALGAE BLACK
THE UNSEEN Beauty is the first company to launch a cosmetics product made from Living Ink ’s Algae Black innovation, which is a sustainable, climate-positive alternative to the petroleum-based black carbon pigment found in eyeliner, mascaras and shadows.
The material science startup’s cosmetics arm, The Unseen Beauty, is rolling out Absorption, a range of products made from Algae Black, starting with a lengthening mascara and long-wearing pencil eyeliner, which will launch later this month. It marks a breakthrough in an industry that faces regulatory obstacles for new colourants, and relies on products derived from finite, planet-harming sources.
“After five years of R&D, we filed Algae Black under the International Nomenclature of Cosmetic Ingredients,” The Unseen founder Lauren Bowker told the Financial Times.
Living Ink is a Colorado-based pigment manufacturer that is scaling carbon removal tech to tackle the climate crisis. Having secured $3.5M in funding co-led by the US Department of Energy last year, it is offering Algea Black as a “drop-in” replacement to black carbon pigments, and already supplies the likes of Nike, New Balance, Coach, AMERICAN EAGLE OUTFITTERS INC. and Patagonia.
Black pigment solutions are often derived from petroleum-based sources like crude oil, natural gas or coal. Each year, 8.1 million tonnes of carbon black are produced globally, but its excessive use has been correlated with organ harm and cancer (it’s a Group 2B carcinogen, making it possibly carcinogenic to humans).
“Absorption Algae Black not only offers a climate-positive alternative to polluting carbon black, but also signifies a crucial step in reducing environmental impact and meeting the demand for sustainable options in the beauty sector,” the company states on its website. “The Absorption collection marks a significant shift in cosmetic colour production, aligning with The Unseen Beauty’s mission to pioneer innovative and conscious choices in colour cosmetics.”
Other brands making sustainable pigments include Graviky Labs (whose water-based black Air-Ink is made from air pollution), Octarine Bio (which makes microbially fermented colourants), Huee (which is producing microbial indigo), and Nature Coatings (whose BioBlack TX is a carbon-negative black pigment).
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9moReading the article today … very interesting… , well done to you Lauren Bowker particularly as a UN ambassador for climate change … Wendy Slattery Sharon Farren