3x Founder | Fractional CMO | Building The Clueless Company, postgen and The Agency Auditor | I Talk About Operational Excellence
Assumption is the root of revenue loss. Here's how ⤵ You think you have great marketing operations running, because you are seeing a rise in the number of leads generated. But that's where your understanding of marketing ends. You ASSUME your marketing activities are just meant to generate leads, which are then converted to paying customers by your sales team. But in all reality, this is what marketing actually does to your brand: ⭐ Builds and positions your brand in the market ⭐ Educates and engages with your customers ⭐ Maintains your reputation ⭐ Retains your customers to drive brand loyalty And do I need to tell you, what little aspects of business growth do these benefits touch? That is why, assumption is the root of revenue loss. You don't know what your marketing is supposed to do, and therefore, you track the incorrect KPIs, and you focus on things and activities which don't actually need your attention.
