Commonly used strategies to influence others are less effective than we might expect. In her compelling chapter for ‘Connectedness,’ behavioural scientist Dr. Amanda Nimon-Peters (She/Her) reveals a surprising truth: our brains process emotion before logic, every single time. In fact, rational persuasion only works about 12% of the time! The game-changer? Creating a sense of affiliation. When people feel "you're like me," they're more likely to listen, help, and engage. Here's the fascinating part - this works across differences in age, background, function, or expertise. Three science-backed ways to build genuine connection: ➡️ Find authentic common ground ➡️ Share specific, genuine praise (it's as rewarding as money to our brains!) ➡️ Show you care about what matters to them Ready to transform your workplace relationships? Discover more in ‘#Connectedness: How the Best Leaders Create Authentic Human Connection in a Disconnected World’ published by #Thinkers50 and Wiley: https://lnkd.in/etwh7wGr
Executive Coach | Leadership Consultant | Driving Strategic Leadership Success
3dThis post highlights such an important truth about leadership. As an executive coach, I’ve seen how focusing on emotional connection—rather than pure rational persuasion—transforms not only team relationships but also results. The idea that ‘you’re like me’ opens doors for trust and collaboration resonates deeply. I’d love to hear how others ensure authenticity when fostering these connections in their own teams.