Commonly used strategies to influence others are less effective than we might expect. In her compelling chapter for ‘Connectedness,’ behavioural scientist Dr. Amanda Nimon-Peters (She/Her) reveals a surprising truth: our brains process emotion before logic, every single time. In fact, rational persuasion only works about 12% of the time! The game-changer? Creating a sense of affiliation. When people feel "you're like me," they're more likely to listen, help, and engage. Here's the fascinating part - this works across differences in age, background, function, or expertise. Three science-backed ways to build genuine connection: ➡️ Find authentic common ground ➡️ Share specific, genuine praise (it's as rewarding as money to our brains!) ➡️ Show you care about what matters to them Ready to transform your workplace relationships? Discover more in ‘#Connectedness: How the Best Leaders Create Authentic Human Connection in a Disconnected World’ published by #Thinkers50 and Wiley: https://lnkd.in/etwh7wGr
This post highlights such an important truth about leadership. As an executive coach, I’ve seen how focusing on emotional connection—rather than pure rational persuasion—transforms not only team relationships but also results. The idea that ‘you’re like me’ opens doors for trust and collaboration resonates deeply. I’d love to hear how others ensure authenticity when fostering these connections in their own teams.
It's great to see this in print! Terrific book! I have a copy on my desk right now.
Future-proofing & Business Innovation Consultant • Helping companies increase efficiency & save money on teams by using AI & automation tools
2moGenuine interest ans active listening are the aspects that attract people and create associations. Lots of people tent to be egocentric, talk much about themselves, responding immediately with examples from their own life, but what people tend to forget is that people like to be listened to. We like the ones that show interest in what we've got to say, because it's so uncommon in today's world. Very impactful post here 💡