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🎯 #Athletes in #Innovation At #THESPOT2024, the panel "Athletes in Innovation" brought together leaders from the world of sports and tech, highlighting the growing intersection between athletic performance and entrepreneurship. Panelists included Andrew Steele OLY (Sport First), @Ka Po Tong (AquaBloom), Mike Kurt (Swiss Olympic), Johan Djourou (ASF), Dania Akeel (Motorsport Athlete), and Lea Sprunger - OLY Sprunger (Athletics Project Manager), each sharing unique insights into how athletes are contributing to innovation both on and off the field. 🚀 Ka Po Tong reflected on the advancements in sports technology, noting that during her athletic career, access to such tools was limited. However, with recent developments, young athletes today have the advantage of using data-driven technologies to enhance their performance. She stressed the role of coaches in adjusting training regimens based on these new insights, speeding up the learning curve. 📊 Andrew Steele emphasized the generational shift in how athletes approach performance enhancement. In his early days, performance tools were minimal, but today’s athletes benefit from sophisticated data analytics that allow them to commercialize their performance metrics. He highlighted the importance of athletes embracing entrepreneurial ventures, stating that sportspeople have unmatched resilience—a trait equally valuable in business. 💡 Lea Sprunger and Dania Akeel also underscored how innovation is integral to their respective sports. Lea mentioned how athletes today rely heavily on individualized data to enhance both their health and training programs. Dania, in motorsport, explained how technology and mechanical adjustments continuously optimize performance, proving essential in her sport. Both emphasized the value of athletes acting as the bridge between tech and practical application, fostering better collaboration with brands and innovators. The panel also discussed the increasing trend of athletes turning into entrepreneurs, using their platform and experience to invest in tech startups, as seen with Roger Federer's involvement in On Running. The message was clear: athletes are no longer just consumers of innovation—they are key players in driving it forward. ✨ #AthletesInTech #SportsInnovation #Entrepreneurship #FutureOfSport

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