This is Beauty’s Post

Cosmoprof North America Miami, set for Jan. 21-23, is expecting a 17% increase in exhibitors when compared to its inaugural edition in 2024, and a show floor that is more than 10% larger. The show will feature an AI-powered matchmaking tool, education about the beauty landscape and more. “With showcases yearly in Las Vegas and now Miami, Cosmoprof North America has set the standard for bringing together the entire beauty industry from coast to coast,” Nina Daily, Executive Director of the Professional Beauty Association, said. “These significant events highlight the strength of collaboration and a shared vision aimed at empowering beauty professionals and strategically shaping the industry’s future.” https://lnkd.in/gedwR-8T #CosmoprofMiami #Cosmoprof #Informa #tradeshows #Miami 

🌟 Heading to Cosmoprof in Las Vegas this week? I'm excited to connect and dive into the latest trends and challenges facing brands in the beauty industry. At SPS, we empower brands with insights into their retail performance, helping them achieve flawless inventory management and more. Let's discuss how SPS Analytics can support your business goals and navigate industry shifts together. Looking forward to connecting and exploring opportunities! Drop me a message or connect here, and let's make the most of this event. See you in Vegas! ✨ #Cosmoprof2024 #BeautyIndustry #RetailAnalytics #InventoryManagement #SPSCommerce #CosmoprofLV 🏜️ 🎰

Reflecting on my recent fireside chat at INNOCOS USA with Nick Vaus, we discussed the importance of embracing the brand’s roots, especially as we celebrate 35 years.   -      BRANDS TOUCH YOUR HEART: Looking ahead, our focus remains to bring authenticity and innovation in celebrating our brand's heritage. We're reigniting our commitment to crafting experiences that resonate on a profound level. I always say, people do not buy products - they buy an emotion. FEKKAI’s goal has always been to bottle the salon experience – both the salon-quality, and most importantly, that feeling of transformation after an amazing service, when you walk out of a salon, feeling your most confident.   -      INNOVATION: Most of the innovation in the early days came from speaking to the woman in the chair and listening to her needs. My goal has always been to capture the essence of the bespoke salon experience and bottle it for our customers, offering salon-level formulas for home use.   -      EXPERIENCES MATTER: As the beauty industry embraces experiential retail, our salons stand as beacons of immersive brand engagement. Our salons are the soul of FEKKAI, offering not just hair services, but bespoke experiences that resonate with our clientele. These interactions fuel our innovation, ensuring our products capture the essence of salon luxury.   I am honored to have spoken yesterday at the INNOCOS USA conference and to continue this conversation with such inspiring industry leaders. #INNOCOS #LuxuryHairCare #BrandHeritage #InnovationInBeauty #ExperientialRetail #SalonLuxury #BrandEngagement #EntrepreneurshipJourney #BrandRevival #INNOCOSConference

One of my big goals for 2025 is to exhibit STAFFON EUGENE at a major fashion trade show—whether it’s MAGIC, Project, or Liberty Fairs. My focus has always been on scaling SE through a strong direct-to-consumer (DTC) foundation, and that remains my top priority. But as I look ahead, I’m also open to exploring strategic wholesale partnerships to help fuel growth on the DTC side. I believe the right retail collaborations can amplify my brand’s reach and bring more visibility to the vision behind it. Exhibiting at a trade show is a big step toward that goal—it’s an opportunity to connect directly with boutique buyers across the country who align with the brand’s aesthetic and values. That said, trade shows are also a major financial investment, and like many independent designers, I’m working with a limited budget to make this happen. So I’m reaching out to my network—if you have connections with people who work at these trade shows and help onboard emerging brands, especially those with tight budgets, I’d love an introduction! I’m always open to learning more about how other brands have approached trade shows successfully, so feel free to share tips, resources, or advice in the comments. Thanks in advance for any insights or connections you can share—I truly appreciate the support! 🫡 #FashionIndustry #TradeShows #EmergingBrands #WholesalePartnerships #DirectToConsumer #StaffonEugene #Networking

Inflation is hitting franchise brands hard, and Tiger Pistol’s newest playbook offers practical solutions, revealing smart local advertising tactics that reduce costs and increase impact. This resource is perfect for franchise marketers aiming to support franchisees through tough economic times. A valuable read for anyone committed to driving results on a leaner budget!

My role is not just about strategy; it’s about ensuring the entire process—from concept to execution—is handled with care. When building a brand, the foundation is everything. Whether it's for myself, my clients, or my projects, I ensure to do the groundwork thoroughly—sourcing, researching, and connecting with the best resources to create something truly meaningful. For anyone looking to build something extraordinary, my advice is simple: Do the research, put in the effort, and aim for the best in every aspect. It’s the groundwork that sets the stage for greatness. Key Takeaways: 1. Do Your Groundwork, the first step to building a brand is to gather all the necessary data, research, and resources to ensure your foundation is solid. 2. Every aspect of your work matters, from the quality of products to the way you communicate with your audience. 3. Whether sourcing perfume labs or selecting materials, always prioritize the best options that align with your brand’s vision. #luxurybrands #luxuryperfumes #perfumes #madeinitaly #milan #ceos #brands #businesses #BrandBuilding #LuxuryBrands #PerfumeCrafting #AttentionToDetail #WorkWithExcellence #LuxuryMarketing #PositionWithPurpose #MilanStories #LuxuryBrandManager #StrategicThinking

Lemon Salons, the renowned beauty destination, has joined forces with Sunny Leone’s cosmetics brand, Star Struck, to offer beauty enthusiasts a unique and luxurious experience. This exciting partnership marks a significant milestone in the growing influence of Star Struck in the beauty industry while adding another layer to Lemon Salons’ already impressive reputation for providing top-tier beauty services. Read more: https://lnkd.in/gyzqPhfp Qurat Syed Deshmukh , Co-founder, Lemon Salons Faisal Deshmukh, Founder, Lemon Salons #retail #business #market #news #update #collaboration #SunnyLeone #fashion #lifestyle #license

Diamond Cosmetics has cornered the market for nail files and implements, yet they keep coming back to ECRM Sessions (they've been to more than 50 since 2003). In this video, Diamond's Paul Udell explains why during his interview with ECRM's Joseph Tarnowski at our recent Beauty Session. What it comes down to is relationships. For one thing, buyers continually change desks, and it's a great way for Paul to connect with new buyers. In addition, through the private, prescheduled meetings and tons of networking opportunities, he is able to deepen his existing buyer relationships -- something he finds difficult to do at a traditional trade show, where buyers get slammed, and then everybody scatters when the expo hours close. There is also the serendipitous nature of ECRM Sessions; you just never know who you will run into in the hospitality area, during meals or even in the hallway -- in fact, Paul found a new opportunity with a buyer he ran into on the way to the interview. Finally, these days, fewer and fewer buyers are taking in-person meetings in their offices -- preferring virtual calls instead. At ECRM Sessions, they are here in the flesh, and there is nothing like spending real face time with others in the industry! Click the link in the comments to see the full lineup of ECRM Health & Beauty Care Sessions! #beauty #cpg #retail #cosmetics #sales #ecrmrangeme

Beautyworld Middle East 2024 broke records with 71, 439 attendees and 2000 global and regional exhibitors. With projections estimating the regional market to reach $7.21 billion by 2032, the conference emphasized both the growing demand and innovation propelling the sector forward. From room fragrances and incense sticks to cutting-edge compounds and niche creations, every aspect of the industry was represented. Ally Santos shares her impressions from the event on PlezuroMag: https://lnkd.in/dArpxUu7 #PlezuroMag #BeautyWorldMiddleEast2024 #Perfumes

perfume engraving process - Now taking bookings for events and brand activations ✨ #eventplanner #luxuryengraving #eventengraver #customengraving #luxuryevents #personalisedgifts #highendbranding #liveengraving #engraving #liveeventartist #brandactivation #eventcalligraphy #londoneventplanner