🚨 Calling all ESG concious retailers and brands. Since launch, we have saved over 300,000 imperfect products from landfill. We are actively looking for new retailers and brands to partner with. Get in touch to learn more about how we can help. #thisisbeauty #imperfectlyperfect #lesswastemorebeauty #beautydamages #beauty #ugc
This is Beauty’s Post
More Relevant Posts
-
ESG is no longer just a “nice-to-have" but a necessity for beauty brands looking to thrive I recently spoke with ESG expert Maggie Spicer and she explained how Environmental, social, and governance principles are critical pillars for beauty brands aiming to scale and build a lasting legacy As consumer preferences shift, legislation tightens, and retail landscapes transform Maggie Spicer shares practical considerations for brands integrating ESG into their business strategies To ensure they’re set up for success and remain relevant into the future Click here to listen to our full conversation: https://bit.ly/4gogoG3 #beauty #cosmetics #beautybusiness #beautyindustry #sustainability #socialresponsibility
To view or add a comment, sign in
-
A new era of accountability in Beauty - Beauty brands are under pressure to embrace real responsibility. Today’s customers demand honest, transparent, non-greenwashing sustainability claims, while new regulations like the EU’s Green Claims Directive require verified, data-backed claims, promoting authenticity and trust across the industry. 💚 Beauty brands and sustainability managers have an opportunity to lead with transparency and integrity, building trust through credible sustainability actions. Vaayu can help with that, DM me for more info on our traceability and reduction features 💄🙌 #climatetech #beautyemissions #retailimpact
To view or add a comment, sign in
-
Sustainability practices are table stakes, not trends. On World Earth Day 🌍, we’re discussing why being eco-aware is a minimum requirement for credibility in the current landscape of the beauty industry. • Brands committed to sustainability enhance reputation, trust, and consumer loyalty by aligning with consumer values. • Supply chain transparency from sourcing to packaging is expected, fostering trust with brands demonstrating sustainable and ethical practices. • Stricter regulations pushing sustainability are being imposed, with non-compliance risking penalties and reputational damage for beauty brands. • Growing numbers of environmentally-conscious consumers actively seek ethical and eco-friendly beauty products. Brands are doing this by: ✅ Ethical sourcing of ingredients & packaging ✅ Use of eco-friendly packaging ✅ Social responsibility such as engaging in community initiatives and supporting fair trade As sustainability becomes the new baseline for beauty brands, merely checking the eco-friendly box is no longer enough. To secure a competitive edge, brands must seamlessly blend genuine environmental care with distinct value propositions that resonate with consumers. Follow us for more beauty industry insights. #WorldEarthDay #Sustainability #CleanBeauty
To view or add a comment, sign in
-
The cosmetics sector in France, a vital pillar of the economy, is navigating a series of challenges. Since the introduction of the CSRD directive, companies are facing new demands for transparency and action on environmental, social, and governance (ESG) issues. To support the industry’s transition, we at Capgemini Invent partnered with French federation of beauty companies (FEBEA), representing 300 leading beauty companies, to conduct the first-ever sectoral double materiality analysis. This innovative analysis provided a comprehensive framework for identifying key ESG priorities and helped companies build a clear, actionable roadmap toward CSRD compliance. This project has provided organizations with a personalized pathway to navigate CSRD requirements, facilitating communication and collaboration between stakeholders while identifying the most impactful ESG risks and opportunities. Discover how this partnership has marked an important step towards a sustainable transition for the cosmetics sector: https://bit.ly/3Bmopf6 hashtag #GetTheFutureYouWant
To view or add a comment, sign in
-
💚 New Impulses, Proven Goals: What Drives the Sustainable Beauty Industry 💚 More sustainability programs and standards, new technologies and new product formats are shaping the cosmetics industry. A greater emphasis on biodiversity and consumer behavior are also aspects that are becoming increasingly important. Let's take a closer look at some of the key trends in our latest blog post: https://lnkd.in/epV9Hnrr #sustainability #beauty #beautytrends #naturalcosmetics #sustainablebeauty #beautyindustry
Up-and-Coming Trends for Sustainable Beauty
iqonic.ai
To view or add a comment, sign in
-
Being a sustainability leader is not just paying for certifications, carbon or plastic offsets, or setting goals and hoping for a press moment. It is really hard work and consumers—and our planet—deserve brands that invest and walk the walk. Here's what I shared with Vogue Business on greenwashing in the beauty industry: “The industry needs better accountability when it comes to sustainability programs and practices, and while marketing efforts are widespread, many brands lack true sustainable programs to back up their marketing.” Thanks Nateisha Scott for covering Good On You's expansion to beauty: https://lnkd.in/gHqdue4x #greenwashing #climatewashing #climateweek #ESG #sustainability #sustainablebeauty #cleanbeauty #greenbeauty
Unpacking beauty’s transparency problem
voguebusiness.com
To view or add a comment, sign in
-
Thematic research conducted by analytics firm GlobalData, encompassing a global survey on Environmental, Social, and Governance (ESG) strategy, reveals a significant shift in the priorities of apparel companies. An overwhelming 82% of these companies acknowledge that ESG considerations now play a pivotal role in shaping their investment decisions. This statistic underscores a transformative trend in the industry, signaling a heightened commitment to sustainability, ethical practices, and responsible governance. As the fashion landscape evolves, this growing ESG consciousness reflects a collective industry stance toward creating a positive impact on both society and the environment. Stay tuned: https://lnkd.in/gZD7YVJa #SustainableApparelForum #BDApparelExchange #ApparelSustainability #SustainabilityMatters
To view or add a comment, sign in
-
🌊 💄 Upwards of 100 million tonnes of plastic is estimated to be floating in our oceans, as reported by Vogue Business. Off the back of consumer concerns regarding this, a growing number of cosmetics and skincare brands are promoting themselves as being "ocean friendly" by making "blue marketing claims" to try to reassure consumers that they are not in the category of the wrongdoers. The issue with blue claims is there is a fine line before they fall into bluewashing (a comparison can be drawn with green claims often falling into greenwashing). Bluewashing is where claims suggest that the brand is doing more for ocean health than they really are - this has the potential to mislead consumers as to the merits of the brand's products, packaging and operations and ultimately unfairly influences consumer purchasing decisions. This Vogue Business article is well worth a read - https://lnkd.in/eS3X524q #blueclaims #bluewashing #consumerlaw #consumerprotection #consumerprotectionlegislation #law #legal #retail #retailers #retailindustry #cosmetics #cosmeticsindustry #beauty #beautyindustry #skincare #skincareindustry #oceanfriendly #environment #sustainability
What's ‘blue beauty’ and why is it trending?
voguebusiness.com
To view or add a comment, sign in
-
It’s a new dawn in the beauty industry, and beauty brands are noting the increasing pressure on the industry’s practices and the risks of greenwashing. Increasing consumer scrutiny, evolving regulations and a shift towards genuine corporate responsibility are the new normal. 💄 Consumers are more informed and demand clear, honest sustainability claims. Misleading information or exaggerations can easily lead to accusations of greenwashing, damaging brand credibility and ROI. 📜 Globally, regulations like the EU’s Green Claims Directive and requirements like digital product passports are cracking down on greenwashing, requiring brands to comply and back up their claims with quantified, credible data. This pressure is a global call for beauty to drive real change. With Vaayu’s traceability features, brands focus on transparency, traceability and accurate impact calculations, building trust while meeting regulatory requirements and avoiding greenwashing. Together, we can make tangible progress in sustainability. Get in touch to get started 🚀 #beautyimpact #sustainablebeauty #beautyemissions
Traceability in Beauty
To view or add a comment, sign in
-
Our Reality Check 2024: Growing Green report has launched! The report analyses the tensions that now exist around our sustainable values and actions, and how these concerns have been reshaped first by the pandemic, and now by the cost-of-living crisis. We explore the emerging behaviours and opportunities that are helping us to live more sustainable lives – focusing in on diet, big-ticket, travel, beauty, fashion and home-based decision making. And we examine the role for both brands and media in helping us to be true to our best sustainable intentions. Download the report here: https://lnkd.in/dkEgmiHR If you are interested in finding out more, please contact our Head of Research & Insights Julia Ayling. #TeamMindshare #GoodGrowth #RealityCheck
To view or add a comment, sign in
396 followers