Thomas Aymoz’s Post

For a second year in a row, luxury brands' reputations have fallen, according to The RepTrak Company Global Top 100 study. This is particularly troubling because the reputations of non-luxury brands are trending up. Perhaps because luxury brands ask a lot from their customers, i.e. costs a lot to make purchases, so consumers ask a lot from the brands. The luxe brands' continued reputational decline set against the rise of many non-luxury brands shows they still have work to do. Reptrak's Stephen Hahn-Griffiths offers practical advice in my latest Forbes.com article, with Consumer Edge. #brandreputation #brandmanagement #reputations #luxurybrands #luxurymarket #luxury #reputationmanagement

The Hidden Truth Behind Luxury Brand Names: Are They Really Worth the Price? Discover the shocking reality behind luxury brand names and their exorbitant prices. Find out why a branded t-shirt can cost ten times more than a non-branded one, and whether the quality justifies the hefty price tag. Uncover the secrets of luxury branding and make informed shopping decisions. #LuxuryBrandsExposed #HiddenTruths #PriceQualityRatio #DesignerFashion #LuxuryShopping #BrandedVsNonBranded #LuxuryLifestyle #FashionIndustrySecrets #ConsumerEducation #SmartShoppingTips

🌟 Learn more from this week’s “Editor’s Choice”! 🌟 How are luxury brands made and defined? Nadine Hennigs, Klaus-Peter Prof. Dr. Wiedmann, Dr. Christiane Klarmann, and Stefan Behrens masterfully discuss the concept behind luxury brands, their impact on the economy, and the challenges it faces to adapt to a more technology-driven world. #TEFRSeries #LuxuryBrands #Strategy #Business

Luxury industry braces for more challenges ahead in 2024 (ANALYSIS)   https://lnkd.in/e9yYiQZj (full article) #luxuryindustry #luxurybusiness #luxurycompanies #luxurybrands #luxurysector #luxuryfashion #luxurywatches #luxuryjewelry #luxuryaccessories #analysis

From crafting bespoke strategies to guiding your brand into the coveted luxury segment, we're here to elevate your brand to new heights of sophistication and exclusivity. Ready to immerse yourself in the world of luxury? Partner with us and unlock the secrets to success. #LuxuryConsulting #ElevateYourBrand . . . . . . . #Luxurybrandcrafting #Getintouch #LuxuryLaunchIndia #BrandConsulting #MarketEntry #CraftingSuccess #UnlockingOpportunities #luxuryfacts #LuxuryManagement #LuxuryEducation #FutureLeaders #luxury #knowluxury #luxuryretail #brandmanagement #brandmanager #globalopportunities #luxurybrandmanagement #luxurybazaar #luxurybrand #luxurynuggets #fashion #brand #Retailmanagement

How many brands that you patron are actually doing something interesting? With so many generic brands out there, one remains steadfast in leading the way to a new day. One filled with bold colors, expression, luxury, uniqueness, and premium quality. www.ExtraAve.com   #topbrands #designerbrands #mensbrands #luxurybrands #designerfashion

Excellence over perfection. Now that's an interesting topic. "Perfection is a flawless state where everything is exactly right – and then it's over. By contrast, excellence is a quest to become flawless. It has a future outlook, and that is where luxury brands should focus their energies." This shift will require a greater emphasis on what is needed as an industry versus what is needed at the moment. #LuxuryGoods #LuxuryMarket #Excellence

Key insights on building a luxury brand that stands out. Special thanks to @PrimePlusInc for the inspiration behind today’s video! #LuxuryBrand #BrandBuilding" "

The global luxury market demonstrated strong growth in 2023, however, market performance began to soften towards the final quarter, and has slowed in the first quarter of this year.   Underperformance of some markets has lad to a slowdown in luxury spending, which has resulted in polarisation in the performance of brands.   This week, I've looked at the performance of key players in the market and how this differs geographically.   #luxurymarket #luxuryretail

Recently I presented The Luxury Institute, LLC’s proprietary analysis on Hermès to a large client. The commitment of this major luxury client to our jointly developed program tells me they are on their way to “True Luxury” greatness. We have also shared with them our proprietary and exclusive in-depth study on Brunello Cucinelli, all as part of our research on “True Luxury” brands that live our “7 Rules of Emotionally Intelligent Luxury” Three of the pillars are: 1)Unique, Innovative, Extraordinary Products 2) Consistently Extraordinary Customer Experiences 3) High Performance/High Trust Worth Human Relationships No one should be surprised by these results. Brunello embodies these 3. And more. What is critical is no longer IF, but, HOW can YOUR brand transform itself into a brand that embodies the “7 Rules of Emotionally Intelligent Luxury?” If you are really serious about transforming your organization into what Brunello calls “True Luxury” reach out. We have the System. Customized for you. Life is too short to be pretend luxury. In any luxury goods and services category. The numbers always tell the story.