It's been a privilege to collaborate on this article and the Sankey Graph with my friend and esteemed colleague Peter C. Evans, PhD, capturing the global state of smartphone and connected-device recycling. Reflecting on 25 years of building recycling programs and standards for industry credibility, it's a bit disappointing to see how far we still have to go. But as an optimist, I also see massive opportunities on the horizon.
Imagine the impact if we double device collection and reuse rates, leverage compatibility data to redeploy billions of devices globally, and establish trust through standardized certificates that encourage recycling and longer device lifecycles. This effort, particularly for Android devices, would transform the industry and drive behaviors that boost both supply and demand for reused devices.
Our goal is ambitious: to challenge carriers and marketplaces to push the number of devices entering the circular economy from 300 million to 600 million annually. Achieving this would unlock access to more capable devices for hundreds of millions of people each year and deliver better value for consumers, as reused devices will last longer and perform better. The environmental impact alone would be staggering—recycling at this scale could offset greenhouse gas emissions equal to taking tens of millions of homes off the grid annually.
The resources are there, waiting: The industry has been building to this capability for years, and the vast amounts of metals locked in unused devices could support the production of new electric vehicles, wind turbines, and other clean energy tech – including “green” electronics made primarily from recycled materials. In fact, the most valuable gold mine in the world may be the mountains of smartphones collecting dust in drawers. Currently, these drawers are “winning” over the industry threefold in the number of dormant vs. recycled devices, but we’re determined to shift this.
This is an opportunity for growth across the industry. By offering better resale values and rewards for recycling, consumers can get more value from pre-owned devices. Moreover, returning metals to the periodic table would enhance domestic production of crucial materials, potentially even reinforcing national security: As the U.S. leads in exporting pre-owned devices, keeping the refining process stateside would strengthen our rare earth metals supply chain, especially in an era of potential trade tensions and resource scarcity.
Buckle up—it's going to be an exciting ride. The industry stands at the threshold of profound change, and together, we can make this vision a reality.
Guennael Delorme Josh Beasley Joost de Kluijver George Kamiya Shamit Bhat 📱Jon Newman
I’m thrilled to collaborate with Seth Heine on a new article, “Not Circular Enough” in which we argue that the world needs to double the number of smartphones that flow to reuse and material recovery by 2030. Currently, less than 25% of the billions of phone manufactured follow circular pathways.
Seth is a prominent entrepreneur with years of experience in mobile devices. The company that he co-founded, PrologMobile, is the leading provider of data analytics performing analysis on 15 million pre-owned phones every year.
In this article, we trace the global flow of phones to demonstrate that a large portion remain outside formal recovery programs, leading to substantial electronic waste.
The Sankey diagram we created for 2022 shows that only 23% of phones sold enter formal takeback programs offered by manufacturers, carriers, or third party platforms. Of these, 80% are refurbished for resale, while 20% are recycled. The majority of phones not processed through formal channels (approximately 950 million in 2022) are kept by consumers in drawers or closets, creating a significant waste of resources and potential environmental harm.
According to the US EPA, for every million recycled smartphones, it is possible to recover over 35,000 pounds of copper, 772 pounds of silver, 75 pounds of gold, and 33 pounds of palladium.
The bottom line is that the smart phone economy needs to become much more circular. To double the number of phones processed through formal channels, we suggest a multi-faceted approach involving improved takeback programs, consumer education, financial incentives, and regulatory measures. The growing number of circular platforms selling smartphones also have a role to play in removing friction from resale.
The goal of doubling circularity in the smart phone economy is ambitious but it can be done. Let’s get to work.
👉 The full article can be found here: https://lnkd.in/gxdDpv4j
#circulareconomy #circularity #smartphones #buyback #recycle #criticalmaterials #marketplaces #platformstrategy #GSMA
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