Empowering accountants and sellers alike so that together, they forge resilient, forward-thinking collaborations that keep pace with the dynamic nature of AI and the broader digital revolution.
While it is always wise to understand accounting partners’ strategies, it is especially true in this economic environment. The AICPA & CIMA Economic Outlook Survey is a leading indicator of US economic strength. Its Q3 2024 survey results show that economic optimism continues to decline in the US and globally. Some accounting firms have historically paused making investments in software during economic downturns. As a result, many software providers have experienced a temporary dip in their revenue attainment. Here are a few questions you may ask to help firms make better technology decisions: 1) Does the accounting practice have a clearly defined and prioritized set of requirements to address the issue they wish to solve? 2) Where are they in their tech evaluation process? 3) Do they have an implementation plan that addresses their timeline, staff involvement, and clients to be involved in the initial pilot phase? 4) Have they defined and shared the KPIs they will be focused on to ensure success with their potential tech partner? Understanding their underlying tech adoption strategy will help you develop deeper relationships and more effectively manage a growing pipeline. The good news is that accounting firms understand the importance of enhancing their tech stack and gaining a competitive advantage. #accounting #techadoption #pipelinemanagement
