IMO - New Balance continues to raise the bar in terms of developing strategic, well-produced content in support of both their product and athlete partners / ambassadors. They did the same in signing Cooper Flagg a few months ago, female basketball star Cameron Brink, and last year when aligning a footwear silhouette made in the UK to Italian culture and well-known chef Massimo Bottura (see here: https://lnkd.in/egJbWjZa).
In a world of vertical, organic video, they stand out by going against the grain and investing in quality storytelling as much as production. Plus, I’ve always appreciated Chris Davis’s perspective of a 50-30-20 approach to marketing the brand. 50% of allocated budget towards proven tactics, 30% towards more risk-based initiatives, and 20% towards bigger swings that have a higher probability to fail. Most brands would solely err towards the 50.
Continue to keep an eye on this legacy brand that is standing out amongst today’s marketing culture.
#brandmarketing #contentstrategy #newbalance #socialmedia #contentproduction #marketing
The 50/50 Club welcomes its first member, Shohei Ohtani.
Account Manager at Square in the Air
3moThanks for hosting a fantastic event - was lovely to see you all!