Peter Oluwaniyi Tiamiyu’s Post

View profile for Peter Oluwaniyi Tiamiyu

Entertainment and Business Law|IP enthusiast|Leadership|Music Business Executive

I believe many gospel artists have yet to fully explore the business side of music, often saying reasons like 'God's work,' 'our reward is in heaven,' or 'only God rewards.' While these beliefs are valid, it's essential for them to view their craft and talent beyond spirituality and recognize that they can maintain their relationship with God while embracing the business opportunities within the music industry. Additionally, there’s a misconception that being signed to a record label might compromise their beliefs or involve them in activities contrary to their faith. However, understanding the business scope can provide a balanced approach, allowing them to uphold their calling while benefiting from the industry's commercial structure. Lastly, a significant challenge is the lack of effective management that understands the business side of music. Many gospel musicians rely on managers who focus primarily on operational tasks, neglecting the crucial role of business development. I must commend you, sir, for sharing your perspective and shedding light on these opportunities, encouraging gospel artists to explore and maximize their potential in this space.

View profile for Optimist Ibukun Ahisu

Lawyer: Entertainment Law (Music&Film Law) - IP - Tech - Business. I’m a Creative Thinker🧠🤯. I CAN MANAGE YOU AND YOUR BRAND #1billionmindstobeimpacted

In a recent post, Onos Ariyo shared her excitement, saying, "I'm truly humbled to be the first gospel artiste to be signed to this label, a historic milestone in our industry." This got me reflecting on something I've been advocating for a while: Nigerian (and African) gospel artists need to look beyond the conventional and embrace global standards that align with the music standard. Some might argue that gospel music shouldn’t follow “worldly standards,” but let’s consider this—does partnering with an established label that can amplify your work and help spread your message diminish the essence of the ministry? I don’t think so. A few months ago, I addressed this topic when Tems won the BET Award for the Gospel/Inspirational category, where she was nominated alongside international gospel artists. Here's what I wrote then: "It's acceptable, in my opinion, for Christian singers to be signed by record labels. Tems' victory in the Christian/Inspirational category at the #BET Awards shouldn’t make any Christian artist feel otherwise. Kirk Franklin, for example, is signed to RCA Inspiration, under Sony Music. Franklin has received 20 Grammy Awards, 22 GMA Dove Awards, and even BET and Soul Train Music Awards. These achievements wouldn’t have been possible if he limited his focus to church invitations or self-management. Similarly, Tems, who recently won the #BET Awards, is also signed to RCA Records, under Sony Music." I believe this is a new dispensation for gospel artists—one where faith and professionalism can coexist, empowering gospel music to reach every corner of the globe. What are your thoughts on this shift in the gospel music space?

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