Times Internet for Marketers’ Post

Taking digital advertising to new dimensions! 🚀 VICI is shifting paradigms with its revolutionary impact in the industry. A transformative approach to dynamic media and personalization, it's redefining creative optimization and user behavior in campaigns. 💥 Discover this game-changer in the link below. https://lnkd.in/guRkVw7p #DigitalAdsRevolution #EmergingTrends #Personalization #CreativeOptimization #ViciImpact 💡🎯📈🌐💼

🚀 Is the future of Search advertising here? 🚀 With Perplexity introducing ads to its platform, we're at a pivotal moment for digital marketing. How does this shift redefine our approach to advertising? 📊 The Landscape is Evolving: Digital advertising is moving beyond traditional formats. The integration of dynamic ads into interactive platforms like Perplexity is setting new benchmarks for engagement and relevance. Are we ready? 🌐 Perplexity's Bold Move: By embedding ads within its conversational interface, Perplexity highlights the importance of seamless, user-centric experiences. Could this become the gold standard in digital marketing? 🤔 What's Next for Brands? As these innovations unfold, brands need to adapt their strategies to ensure they remain compelling and effective. How can they leverage these changes to create more personalized and impactful campaigns? I'd love to hear your thoughts! Do you think this marks a new era for digital advertising, and just a new channel? #DigitalAdvertising #Innovation #Perplexity #AdTech #MarketingTrends Vincent CEZARD Nikolaj Bezrodny Jiří Mazur Zbynek Zapletal Ryan Curpen

When will marketers realize there cannot be a silver bullet approach to digital marketing!? Yes you can make a specialized approach on one platform but you cannot template it for every brand, especially in 2024. The only surefire strategy is to blur the lines and treat the entire ecosystem as one singular algorithm, cut the noise by being active on search and social. Think like the customer/end-user and not always be brand and sales first. Improvise, adapt, be agile, innovate, overcome. And ofcourse, do it with data, always! https://lnkd.in/dyhgq-JU

Digital publishers have a golden opportunity to increase profits while maintaining reader trust. Context is key. Contextual ads engage consumers without compromising personal information, fostering trust and brand integrity. And when combined with first-party data, publishers can create targeted strategies for maximum impact. It's not just profitable - it's the future of advertising. Let it start today with Monetix.AI.

FRIDAY DOSE OF MARKETING What has been 2024 good year for when it comes to marketing? ✅ Pre-testing ✅ Consistency ↔️ AI going mainstream ✅ Use of distinctive assets ↔️ Ad-funded streaming ✅ First party data ↔️ Retail media Good summary and actually couple really good news ✅, showing that despite quite tough marketplace many brands are pivoting towards more strategic, conceptual and long-term approach. #FridayDoseOfMarketing #MarketingStrategy #Brandbuilding #Marketing #Advertising #MarketingEffectiveness #BrandGrowth #HowBrandsGrow #MarketResearch 

In today's digital age, tracking advertising ROI feels like chasing shadows. Despite tech advancements, concrete data remains elusive. Why? Ironically, it's technology that complicates tracking. Once upon a time, tracking was straightforward. Customers mentioned where they heard about a product, providing solid data. But today, with specific phone numbers unique to ads? Not so much. People no longer dial unique numbers from ads; they simply search for the business name online. Even if they do call, they use the number from the website, not the ad. The result? Misattributed successes and failed ROI tracking. In the end, visibility is key. Good advertising keeps you top of your mind with your audience, driving success. Without it, all other efforts are ineffective.

Great article on DCO Adweek earlier this month. It explores the power of dynamic creative optimization (DCO) in digital advertising. DCO leverages data to create personalized ads in real time, optimizing performance through machine learning. As ad formats evolve, DCO automates the process, making it efficient and scalable. Despite challenges like signal loss, DCO remains a valuable tool for marketers. To succeed, leverage platforms with transparency and adaptability. Harness the balance between human insight and machine-led optimization for effective campaigns. #DigitalMarketing #Advertising https://lnkd.in/ea3kjZMt

New Adalytics report highlights the implications and challenges of using AI-driven brand safety technologies in digital advertising. DoubleVerify Integral Ad Science Performance Marketing World https://lnkd.in/gJ_RA_V9

🔮The Future of Advertising Isn't Advertising🔮 Are you still shouting at customers, or are you weaving your brand into the very fabric of their digital lives? Plot twist: The most effective advertising of the future won't look like advertising at all. It'll be so deeply integrated into the customer experience that it becomes indistinguishable from value. The advertising reality shakeup: 1. Traditional ads are the telemarketers of the digital age – ignored, blocked, and despised. 2. The line between content, commerce, and advertising is blurring faster than your outdated business model can handle. 3. Attention is the new currency, and you're still trying to buy it when you should be earning it. The future belongs to brands that don't interrupt the customer journey, but become an invaluable part of it. Your advertising revolution blueprint: 1. Shift from pushing messages to creating ecosystems. Be the destination, not the distraction. 2. Master predictive engagement. Don't wait for needs to arise, anticipate and fulfill them proactively. 3. Blend advertising, entertainment, and utility. If your ad isn't providing immediate value, it's already failed. We're talking about predictive product placement, AI-curated content ecosystems, and digital experiences that adapt in real-time to individual needs. The line between advertising and service isn't blurring, it's disappearing. #FutureOfAdvertising #ExperienceEconomy #PredictiveEngagement #BrandEcosystems #DataDrivenMarketing

Reevaluating what mediums drive the best programmatic results? Take a look at this article for some insight!