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Product & Program Management | Development & Support | Process Automation | AI | Cloud | UST

Mastercard has expanded its biometric payment service, empowering consumers to checkout faster and more securely without passwords or OTPs. This innovation enhances the payment experience, reducing friction and boosting security. How it Works: 1. Enrollment: Users enroll their biometric data (face, fingerprint, or iris) with Mastercard's trusted partners. 2. Tokenization: Mastercard replaces sensitive payment info with unique tokens. 3. Biometric Authentication: Users authenticate transactions with their enrolled biometric. 4. Secure Processing: Mastercard verifies the biometric data and processes the payment. Key Benefits: - Enhanced security and reduced fraud through advanced biometric authentication - Seamless checkout experience with facial recognition, fingerprint, or iris scanning - GDPR and PCI-DSS compliance ensuring data protection - Available for online and in-app payments, simplifying digital transactions Business Impact: - Improved customer experience and satisfaction - Increased conversion rates and sales - Reduced cart abandonment and friction - Competitive edge in the market with cutting-edge technology #BiometricPayments #DigitalPayments #CheckoutExperience #PaymentInnovation #Fintech #Security #CustomerExperience

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Kannan Dhananjayan

Group Manager & Global Head, Ecosystem & Demand-generation- Intelligent Automation at UST

3w

Good one! Hope payments will soon become fully facial recognition enabled (and cardless) - similar to some of the airport check-ins. As seamless as shopping your stuff, smiling at a camera (and may be at the the cashier too) and there you go!

EDWARD YECID MONTAÑO GOMEZ

Analista de Prevención de Fraude

3w

Esto es genial

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