Tim Foster’s Post

🆕 We surveyed marketing leaders at 100 brands – from Nike, McDonald's and Visa to Samsung Electronics and PepsiCo – to uncover the winning strategies and innovative tactics that will define sports marketing success in 2024. ❓ Where are brands spending their budgets right now? What are the biggest challenges facing sports marketers today? And what channels present the biggest opportunity ahead of an exciting sporting summer? 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: 💡 𝟴𝟮% of brands say awareness is a primary objective when targeting sports fans 💡 𝟳𝟴% don’t yet have a first-party data strategy for fans, but 𝟰𝟮% say it's a top priority 💡 𝟱𝟮% of brands say that social media engagement is a key measure of sports sponsorship success Read now. #sportsadvertising #sportsfans

Where are brands and sponsors spending their budgets in 2024? What are the biggest challenges facing sports marketers in this epic year of sport? You'll find the answers in the new report from Genius Sports... #sportsmarketing #sponsorship #sportsadvertising

Dive into our latest survey results to uncover key insights that will define sports marketing success in 2024! Discover where brands are investing, the challenges they're facing, and the top opportunities ahead of an exciting sporting summer. Read now to stay ahead of the game.

Media buyers and planners, did you know that sports advertising is one of the most cost-effective ways to reach tens of thousands of engaged fans? With Sportrons, you can place your brand inside stadiums and arenas at a fraction of the cost of traditional media. Get your message seen on digital boards by a passionate and captive audience! page.fo/Sports 🎯 #Branding #Sports #Media #Advertising #Engagement

Social media is a game-changer for sports marketing, offering brands a powerful platform to connect with fans, boost engagement, and drive loyalty. Harness the power of social media to keep fans updated, entertained, and connected to their favourite teams and athletes. ⁠ ⁠ #SportsMarketing #Canada #SocialMedia #FanEngagement #DigitalMarketing #SportsFans #MarketingStrategy⁠

💡 𝟱𝟯% of brands say that targeting the right audience is the biggest challenge they face when running sports campaigns 🗣 "Improving our targeted media around sports events" was the focus for one brand's increased budget in 2024 💡 𝟳𝟴% don't yet have a first-party data strategy for sports fans, but 𝟰𝟭% see it as a top priority 🗣 "We need to redesign our post-cookie strategy", one brand said In an exclusive new report, we uncover the boldest strategies, most important challenges and hottest trends that marketing executives at some of the world's biggest brands are deploying to target fans in this unique year for sport. 🏆 Download our 𝗦𝗽𝗼𝗿𝘁𝘀 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗥𝗲𝗽𝗼𝗿𝘁 𝟮𝟬𝟮𝟰 to learn which sporting events will gather the most marketing attention, how first-party data is fast becoming a number one priority, and how running an omnichannel targeting strategy provides a winning formula when it comes to the modern sports fan. 👇 #sportsadvertising #sportsfans

Whether you're managing a local team or a major league franchise, these four game-changing strategies will help you score big with your audience in the digital age. Ready to transform your sports marketing playbook? #Sports #DigitalMarketing #Advertising

5.2 billion. Was the live match cumulative event audience of the last EURO football tournament. With such huge audience opportunities, brands should now start planning for UEFA EURO 2024. It’s important to have a proactive rather than reactive or last minute strategy for EURO 2024, if brand #KPI’s are to be successfully achieved. At Football Media we’ve created and secured full EURO 2024 advertising and marketing plans for some clients as early as the beginning of #Q1 This will enable our clients to benefit from early inventory opportunities and building of audience data segments, that will be fully ultlized during EURO 2024, to achieve objectives. #footballmedia #euro2024 #brands #strategy #agency #advertising #sponsorship #activation

🏅 Going for gold, Olympic Marketing Trends are catching audience appeal. 🏅 During the Olympics, brands can engage with a global audience in a unique way. Staying in touch with Olympic marketing trends, from creative campaigns to leveraging the spirit of competition, can give your brand an edge over the competition. What are some of the trends and brands that have caught your attention during these Olympic games? #MarketingTrends #SmartBrief

⚽ | FOOTBALL BENCHMARK: SPORTS GO SOCIAL! The relationship between #sport, fandom, and technology has evolved significantly over the past decades, transforming how fans engage with their favorite teams and players. This evolution has been driven largely by advancements in #digitaltechnology and the proliferation of #socialmedia platforms, which have become integral to the sports industry. The 2023/24 football season’s social media trends, carried out by Football Benchmark, provide a case study of these dynamics, highlighting how digital engagement shapes modern sports culture. #sportech #insight #report 📰 ⬇️