TinkTide’s Post

Customer journey mapping differs significantly between B2B and B2C markets. In B2B, the process is longer, involves multiple decision-makers, and is often driven by logical, business-oriented goals. B2C journeys, on the other hand, are shorter, more emotionally driven, and focus on personal needs. To succeed in either market, businesses need to tailor their journey maps accordingly, leveraging data insights and keeping the map updated to reflect evolving customer behavior. Full article with some practical tips here: https://lnkd.in/d3BX5BT4 #customerjourney #b2b #b2c

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