Mission over metrics. Stories over sales. Connections over conversions. 🤔 ♥️ 🎯 Sales, metrics and conversions will come when you take care of story, mission and connection. This is where you will hit your audience in the feels and create a connection that they won’t be able to put into words. By leveraging powerful brand messaging concepts such as visualization, you can help those who you serve picture very clearly in their minds what the result of working with you will be. Notice the phrasing we’ve used isn’t mission *at the expense of* metrics. Stories *at the expense of* sales and connections *at the expense of* conversions. Analytics, data and conversions are all important. Just don’t make them the sole focus of all your activities. You’ll get lost in spreadsheets and report rabbit holes and forget why you’re actually doing it all in the first place! Drop a note in the comment section of the last time a brand got you in the feels. #BrandStorytelling #CreatingConnections #BrandPower
