Titan | Disruptive Innovation Center🇨🇭’s Post

What if the reasons why a company succeeds are the same reasons why it fails? At the heart of this explosive question lies the essence of Clayton Christensen’s book The Innovator's Dilemma, which The Economist called one of the six most important business books ever written. Christensen introduces the concept of disruptive technologies which are innovations that significantly alter the way businesses or entire industries operate. These innovations often start off worse in terms of performance compared to existing technologies, but they gradually improve and eventually surpass the old technology. The dilemma lies in the fact that market-leading companies often ignore the disruptive technologies because initially they do not meet the needs of their mainstream customers or the performance standards of existing markets. Instead, these companies focus on sustaining innovations, which are improvements to their existing products that are valued by their current customers. 💥 From these studies and research comes the course by Igor Ciminelli, founder of the School of Disruption | Titan: Disruptive Innovation Strategy, a guide to identifying the disruptive factor in a company and leading it to success. 👉Check it out here: https://lnkd.in/e2CwW785 #innovation #disruptiveinnovation #marketsuccess #christensenclayton #innovator #future

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