Terry Bloom’s Post

**Fun Fact:** Did you know that Coca-Cola uses a **hybrid distribution model** to reach over 200 countries? While the syrup is produced in centralized manufacturing plants, bottling and distribution are handled by local partners. This strategy allows Coca-Cola to maintain its global reach while catering to local tastes and preferences! #CocaColaDistribution #SupplyChainTrivia #GlobalReach

The real money for Coca-Cola? Selling syrup to partners, not the final soda you drink! - They sell syrup to bottling partners globally. - Bottling partners handle production and distribution. - Coca-Cola operates in 200+ countries. - Their Bottling Investments Group (BIG) supports struggling bottlers in Africa, South Asia, and Southeast Asia by providing financial and institutional aid. - Once profitability returns, Coca-Cola could change the bottler. You must be super efficient when working as their bottler. Brilliant business model. Follow @sergeymasyagin for insights on supply chain and operations.

Coca-Cola’s latest financial report shows that pricing power, rather than selling more products, is driving its revenue growth. In the third quarter, Coca-Cola’s revenue increased by 9% despite a 1% drop in sales volume. This success is largely due to the company’s strong brand, which allows it to raise prices without losing too many customers. Key products, like Fairlife protein shakes and Topo Chico sparkling water, helped Coca-Cola improve its revenue mix in North America. However, Coca-Cola is also seeing challenges. Sales volume declined in important markets like China, Mexico, and Turkey. Although the company expects slower price increases in 2025, rising costs for raw materials may create additional pressure. The big question is whether Coca-Cola can keep raising prices without losing more customers. The slight drop in sales this quarter isn’t a major concern yet, but a trend of declining volume could weaken the company’s pricing power over time. If this happens, Coca-Cola’s current strategy might become less effective. For other businesses, Coca-Cola’s approach highlights the importance of strong branding and advertising. A well-known brand can support higher prices, but maintaining customer loyalty is key. Pricing strategies should aim to balance raising prices with keeping customers satisfied, especially when facing rising costs or changes in consumer preferences. #pricingnews #taylorwellspricing #cocacolapricing Source: https://lnkd.in/gJ69Cnx2

Coca-Cola’s latest financial report shows that pricing power, rather than selling more products, is driving its revenue growth. In the third quarter, Coca-Cola’s revenue increased by 9% despite a 1% drop in sales volume. This success is largely due to the company’s strong brand, which allows it to raise prices without losing too many customers. Key products, like Fairlife protein shakes and Topo Chico sparkling water, helped Coca-Cola improve its revenue mix in North America. However, Coca-Cola is also seeing challenges. Sales volume declined in important markets like China, Mexico, and Turkey. Although the company expects slower price increases in 2025, rising costs for raw materials may create additional pressure. The big question is whether Coca-Cola can keep raising prices without losing more customers. The slight drop in sales this quarter isn’t a major concern yet, but a trend of declining volume could weaken the company’s pricing power over time. If this happens, Coca-Cola’s current strategy might become less effective. For other businesses, Coca-Cola’s approach highlights the importance of strong branding and advertising. A well-known brand can support higher prices, but maintaining customer loyalty is key. Pricing strategies should aim to balance raising prices with keeping customers satisfied, especially when facing rising costs or changes in consumer preferences.

📣 𝐌𝐨𝐧𝐝𝐞𝐥ē𝐳 𝐟𝐢𝐧𝐞𝐝 𝐟𝐨𝐫 𝐜𝐫𝐨𝐬𝐬-𝐛𝐨𝐫𝐝𝐞𝐫 𝐭𝐫𝐚𝐝𝐞 𝐫𝐞𝐬𝐭𝐫𝐢𝐜𝐭𝐢𝐨𝐧𝐬 The EC has fined Mondelēz International, Inc. 337.5 million EUR for hindering the cross-border trade of chocolate, biscuits and coffee products between EU member states. In addition to abusing its dominant position discussed here 👉 https://lnkd.in/eCp2geV4, the EC found that Mondelēz engaged in twenty-two anticompetitive agreements or concerted practices, in two different ways. First, Mondelēz limited the territories or customers to which seven wholesalers could resell Mondelēz' products. One agreement also included a provision whereby Mondelēz required its customer to apply higher prices for exports compared to domestic sales. Second, Mondelēz prevented ten exclusive distributors active in certain Member States from replying to sales requests from customers located in other Member States without prior permission from Mondelēz. Mondelēz acknowledged having infringed EU competition law. Commissioner Margrethe Vestager indicated at a press conference that more similar cases are in the pipeline. #distribution #dlc #europeancommission

What Drove Coca-Cola's Transformation from a Local Drink to a Global Phenomenon? 1. Coca-Cola Historical Beginnings and Global Expansion Coca-Cola, founded in the late 1800s in Atlanta, Georgia, by Dr. John Pemberton, rapidly evolved from a local drink to a national and eventually international phenomenon. Asa Candler, who acquired the company, significantly contributed to its expansion. By 1895, Coca-Cola had spread across the United States, and by the early 20th century, it began its global journey. The first international export was to Cuba in 1899. During World War II, the company made a strategic move by supplying Coca-Cola to U.S. troops overseas, significantly boosting its international presence. This global expansion strategy was further enhanced by its unique franchise distribution system, wherein the company produces syrup concentrate sold to bottlers worldwide, maintaining control over its secret recipe while leveraging local bottling operations. As of now, Coca-Cola operates in more than 200 countries and territories. Learn more --> https://lnkd.in/gUg_tpWN #brandmastery #culturalicons #globalbrands #innovationleaders #iconiccampaigns #sustainabilityefforts #digitalengagement #coffeeevolution #socialresponsibilityleadership #redbullrevolution #starbucksexperience #evianglobalsales #cocacolahistory

📝 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐂𝐨𝐦𝐦𝐢𝐬𝐬𝐢𝐨𝐧 𝐅𝐢𝐧𝐞𝐬 𝐌𝐨𝐧𝐝𝐞𝐥ē𝐳 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 €𝟑𝟑𝟕.𝟓 𝐌𝐢𝐥𝐥𝐢𝐨𝐧 𝐟𝐨𝐫 𝐀𝐧𝐭𝐢𝐭𝐫𝐮𝐬𝐭 𝐕𝐢𝐨𝐥𝐚𝐭𝐢𝐨𝐧𝐬 The European Commission has fined Mondelēz International €337.5 million for hindering cross-border trade of chocolate, biscuits, and coffee products within the EU. Mondelēz was found guilty of engaging in anticompetitive agreements and abusing its dominant market position, thereby preventing retailers from sourcing products at lower prices across Member States. These actions artificially inflated prices to the detriment of consumers. 🔗 Learn more about the fine: https://lnkd.in/gx7kTVAD #Antitrust #EUCommission #Mondelēz #CompetitionLaw #ConsumerProtection #SingleMarket

I'm excited to discuss The Coca-Cola Company recent success, as highlighted in a recent article from the Economic Times. The company achieved a 2% unit case volume growth in Q2 2024, with significant contributions from India, Brazil, and the Philippines. Key Points: Innovative Packaging in India: Coca-Cola's introduction of an ultra-lightweight, affordable bottle with an extended shelf life is a fascinating innovation. It has expanded distribution and reduced costs, resulting in over 400 million transactions in the first half of the year. Market Dynamics: India, as Coca-Cola's fifth-largest market, plays a vital role in its global strategy. The focus on packaging innovation and elevated revenue growth management highlights Coca-Cola's commitment to reaching more consumers effectively. Global Impact: The Asia Pacific region saw a 3% unit case volume growth, driven by demand for sparkling flavors and Trademark Coca-Cola. It's interesting to see how developing and emerging markets are leading growth. Financial Insights: Coca-Cola's net revenue growth of 3% to USD 12.4 billion showcases its resilience and adaptability in a dynamic landscape. I'd love to hear your thoughts on these strategies and their implications for sustainable growth in emerging markets. How do you see such innovations shaping the future of the beverage industry? Read more about this here : https://lnkd.in/dv2SWCAR. #CocaCola #Innovation #MarketGrowth #India #Sustainability #BusinessSuccess #PackagingInnovation #GlobalStrategy

#CocaCola✨️ The Coca-Cola Company is a global beverage corporation founded in 1886 and headquartered in Atlanta, Georgia. It is best known for its flagship product, Coca-Cola, a soft drink created by pharmacist John Stith Pemberton. Over the years, Coca-Cola has expanded its product range to include a variety of beverages such as carbonated soft drinks, fruit juices, sports drinks, teas, and bottled water. Product Range: The company owns over 500 brands, including Fanta, Sprite, Minute Maid, Powerade, and Dasani. They offer a variety of options, from sodas and juices to energy drinks, water, and plant-based beverages. Global Reach: Coca-Cola operates in more than 200 countries, making it one of the most recognized brands worldwide. The company tailors its marketing strategies to suit local tastes and preferences. Sustainability Initiatives: Coca-Cola has invested in sustainability, aiming to reduce its environmental footprint by focusing on water conservation, reducing packaging waste, and improving recycling efforts. Its "World Without Waste" initiative, launched in 2018, aims to collect and recycle a bottle or can for each one it sells by 2030. Business Model: Coca-Cola primarily follows a franchise model, where it sells syrup concentrate to bottling partners who handle production, packaging, distribution, and marketing in local markets. Marketing and Brand Influence: Known for iconic advertising, Coca-Cola has consistently built brand loyalty and recognition through campaigns that often focus on themes of happiness, friendship, and global unity. Financial Performance: Coca-Cola is a publicly traded company and one of the largest in the beverage sector. It has maintained a strong market position with a broad product portfolio and high market share, especially in carbonated drinks. https://lnkd.in/gzk22D4s The Coca-Cola Company Coca-Cola FEMSA

🎯Not everything is sweet as chocolate...🍫💝 As previously noted, the EU Commission fined Mondelēz International some €338M 💸💸💸 in May this year for restricting or hindering cross-border trade of chocolate, biscuits and coffee products between 🇪🇺 EU member states In the now recently published summary, the Commission found 22 infringements in total. In particular, Mondelēz limited the territories or customers to which seven wholesale customers could resell products and prevented ten exclusive distributors from replying to sale requests from customers located in other member states without Mondelēz's prior permission. All cases pretty much school book examples taken from the Vertical Block Exemption...📚 The Commission also found that Mondelēz abused its dominant position, by refusing to supply a broker in one country in order to prevent resale of such products to countries where prices were higher. These practices where in force for over 13 years, which added to the severity of the infringement. Interestingly, a deterrence multiplier of 1.1 was added to the fine💸🎯💸