True community improvement can and must come from within. If you have a tourism organization and an economic development organization, but no organization concerned with improving the quality of life, things are not going to get better. The key to community improvement isn’t bringing in more from outside, but keeping more local.
Only when locals are the investors and when locals own the real estate and commerce will the economy begin to work for the community. We have retooled everything about our communities with this outward focus and it has resulted in exactly what was intended.
It is easy to build a CVS in most towns, but hard to renovate a building. It is easy to develop a strip-mall, but hard to add upper floor housing. It is easy to find money to incentivize national chains and developers, but hard to find any way to help locals invest. It should be easy to see that this is a problem.
We are so accustomed to doing things this way that we don’t see all the problems it has created. It has led us to be entirely too dependent on outsiders and forget that we are entirely capable of addressing our own problems.
When thinking about how we can do better, I like to look back at when our towns were healthiest. People always talk about their communities heyday and how great things were back when. I like to think about the town my grandparents lived in. In this town, businesses were all locally owned. The buildings were all locally owned. People were proud and connected and felt a sense of stewardship for what they had built and for those that came before them. They understood that the well-being of their community was in their own hands. The people in my grandparents’ town were no different from people today, but their place was a world away.
These conditions are not something to relegate to the past, as these are the exact same conditions I encounter in vibrant communities today. When working with communities that have been successful in their revitalization efforts, this is the shift that takes place. Empty buildings move back into the hands of concerned locals. Local entrepreneurs spring up from everywhere to fill those buildings. Passionate people replace poor leadership, pride swells, people care, apathy fades.
The shift that happens is that people become empowered, and in the process they understand that they are the ones they’ve been waiting for. WE ARE THE ONES WE HAVE BEEN WAITING FOR. Residents will be the ones to revitalize. This town belongs to the people.
Senior Officer at Greenwood Archer Capital
3wAmazing!!!