TMRW Assembly GmbH’s Post

In the age where cars talk to each other, how can you ensure no one else is listening in? After all, the data value chain of a car manufacturer includes entities such as suppliers, retailers, partners, resellers, and so on. How can you keep the data flowing securely among all these entities without any breach of trust? And while you’re at it, how can you adhere to data security compliance standards, boost efficiency, and access a secure global network of partners and data sources? T-Systems has recently been selected as the first vendor to support Gaia-X in verifying and connecting new participants to Catena-X. As an extensible ecosystem, Catena-X provides a secure data space where the players of the automotive industry can collaborate without compromising on data sovereignty. Read more about this strategic partnership, which materialized out of T-Systems International’s commitment to secure, transparent, and efficient data spaces, here. #CatenaX #GaiaX #DigitalID #DataSovereignty #TSystems #Automotive #Innovation https://lnkd.in/ep4quiRQ

Does your business face challenges balancing personalized customer experiences with stringent privacy regulations? By leveraging data platforms, companies can ensure compliance while enhancing customer trust and engagement through transparent data practices and effective AI-driven personalization.

🔒 Enhance Customer Insights While Prioritizing Privacy with Ariadne 🔒 Have you ever wondered how you can track customer behavior while ensuring their privacy is protected? At Ariadne, we offer signal-based tracking—a powerful, cost-effective, and scalable solution that goes beyond traditional methods like cameras. 📡 In this blog, we dive into: 🔒 How our privacy-first approach ensures compliance with global regulations. 🔒 The benefits of K-Anonymity in protecting personal data. 🔒 The cost-efficiency of Ariadne surveyors, covering large areas with fewer devices. 🔒 The power of customer flow analysis using advanced algorithms, without line-of-sight limitations. Click below to learn how Ariadne can transform your business with more accurate KPIs, optimized employee scheduling, and seamless customer communication! 👉 https://lnkd.in/dGHNRtwS #Ariadne #RetailAnalytics #PrivacyFirst #CustomerInsights #SignalTracking #DataDriven #Innovation

Today and tomorrow, the SPRIND - Bundesagentur für Sprunginnovationen Wallet challenge takes place - with Lissi as part of shaping the future of Identity! Find out more about what's happening here https://lnkd.in/d-Rv-VQ8

MetaRouter introduces ACCELERATE, a pre-packaged solution facilitating the transition to server-side data collection. Streamlining implementation timelines and reducing technical debt, ACCELERATE empowers organizations to leverage first-party data efficiently while navigating data privacy risks. Read the Latest full News - https://lnkd.in/dvZVFC8f #martech #martechedge #data #privacy #datainsights #businessgrowth #innovation #transformation #technology

Back from the summer break with a new creativity push! 🏝 ▶ 🚀 One topic that consistently resurfaces at conferences, in customer communications, and in strategy papers is the issue of legacy silo architecture. While everyone aims for customer centricity, siloed infrastructures continue to hinder this goal. 📚 Yesterday, Bank und Markt published an article featuring my thoughts on the importance of establishing cross-departmental workflows, common terminologies, and investing in a centralized architecture. The full article is behind a paywall, but I’m happy to share an excerpt! 🙌 #analytics #fico #centraldecisioning

#vanitymetrics As LR Network X Americas is wrapping up today and reflecting on the conversations I have had at the event I find the below extremely interesting, especially coming from an Jeanie York Virgin Media O2. Are we so focused on the next "G" and all of the capabilities that it brings that we are can't see the forest through the trees? My hypothesis has always been that the majority of enterprise locations are just wanting quality coverage, capacity, data, and voice. And to meet this need the "should" be a menu of supported options that fit the need, use, and cost. Every solution does not need to be a Bentley, when a Toyota may be what is needed. "A recent report from mobile network benchmarking specialist GWS revealed that the UK’s major mobile operators are hitting the ‘sweet spot’, with consumers satisfied with their everyday mobile network speeds ranging between 1-5Mbps. Even more importantly, the report found that speed is not a key driver for people to move networks, with poor signal and blackspots ranking much higher than speed as a reason to change. This poses the question – has the industry focused too much on vanity metrics like speed, much to the detriment of customers across the country?" #networkfx #PRV8voice #mcx #publicsafety #UEsupport #SuperNOVA #privatenetworkenablement https://lnkd.in/g8qgEX2e

Another one of those instances where weak consent mechanisms and insufficient safeguards led to unauthorised access of sensitive information, in this case, customer's real-time location!   As long as sensitive data moves, data breach and misuse is bound to happen. Businesses need to take proactive measures via a privacy-by-design approach to data collaboration.   Trust in legal and consent based agreements for data collaboration should be augmented with cryptographic guarantees of processing sensitive data.

48% of CMOs in PwC's latest Pulse Survey say building trust with customers through privacy and consent is a high priority. In this privacy-first era, data collaboration – supported by data clean rooms – offers a secure solution that can bolster trust and deliver deeper insights that create impactful customer experiences. Learn more. https://pwc.to/4fro7Cv