Effective transformation and internal communication via storytelling The 3 most important hurdles for successful digital transformation have one thing in common - they are all not related to tech but rather embedded in Culture, Strategy and Organization. Managing this transformational and communicational process within the organisation is the basis for all platforms and tools that need to be rolled out in the end. Check out this short but very insightful article by our Assembly Member Merlin Koene at the TMRW Assembly GmbH blog portal about effective internal communication via storytelling to master the challenges of transformation in an increasingly VUCA world. #DigitalTransformation #Storytelling #Leadership #VUCA #TMRWAssembly https://lnkd.in/dJZ68wW6