Toaster’s Post

LBB's Zhenya Tsenzharyk asked industry leaders and experts what they made of the 2024 John Lewis Christmas ad, #TheGiftingHour’, and their definitive verdict is here… Read here: https://hubs.la/Q02Yxt2g0 This piece features analysis from *deep breath* VaynerMedia EMEA’s VJ ANAND; Kantar’s Lynne Deason; Ogilvy UK’s Andre (Dede) Laurentino; New Commercial Arts’s Ian Heartfield; Amplify’s Beth Anderton-Allen; Weber Shandwick’s Yan Elliott; Purple Creative’s Jamie Fleming; The Business Side’s Dan Walsh; Southpaw’s Claire Lambell; 2050 London’s Adam Morrison; Cheil UK Rikke Wichmann-Bruun; Impero’s Elliott Starr; House 337’s Louise Canham; Joint’s Damon Collins; Drummond Central’s Nichola Elgie; Born Social’s Barney McCann; CALLING’s Rani Patel; Whalar’s Tim Hyland; VCCP’s Stephanie Thomas; Brave Spark’s Robin Shek; JvM NERD London’s Calvin Innes TMW (part of Accenture Song)’s Graeme Noble; Flourish Direct Marketing’s Kim Martin; Imagination’s Georgina Kelly; ARK Agency’s @Mat Goff; Toaster’s Zanya Fahy; thenetworkone’s Helen A.; bbd Perfect Storm’s Seb Hill; AMV BBDO’s Jack Smedley and Atomic London’s Louise Rudaizky.