TOBBA PARFUMS’ Post

Nestled amid the rolling hills of Europe, Italy beckons with its rich history, tantalizing cuisine, and world-renowned fashion. Italy, the tenth-largest economy globally, wields significant influence in international trade and commerce. Its GDP, standing at a formidable $2 trillion, fuels its economic prowess. Within Europe, Italy ranks fourth, trailing only behind Germany, France, and the United Kingdom. But Italy’s impact extends beyond numbers; it’s a hub of creativity and resilience. Italy boasts the second-largest manufacturing industry in Europe and ranks seventh globally. Italian craftsmanship is unparalleled, from sleek luxury cars to exquisite fashion and design. The iconic “Made in Italy” label resonates worldwide, symbolizing quality and innovation. Italy's touch elevates any product, whether a Ferrari engine or a Prada handbag. His Excellency Dante BRANDI, the Italian ambassador to Singapore, emphasizes Italy’s economic strengths. He underscores the country’s commitment to excellence in business and culture. According to Ambassador BRANDI, Italy’s legacy lies not only in its past but also in its forward-thinking approach. Recently, I had the pleasure of attending a fireside session hosted by the Italian Embassy in Singapore. Manfredi Catella, CEO of COIMA SGR, and Katrina Nicholas, Deputy Managing Editor of Bloomberg Singapore, shared valuable insights. They delved into Italy’s real estate sector, housing trends, and investment dynamics. COIMA’s proactive stance, driven by top management, ensures sustainable growth through partner collaboration. Italy’s reputation as a cultural and artistic center is well-deserved. Italy's contributions resonate across centuries, from Michelangelo’s Sistine Chapel to Verdi’s operas. Its museums, galleries, and architectural marvels draw enthusiasts from around the globe. Amid economic challenges, Italy remains steadfast in preserving its heritage while embracing modernity. As we sip espresso in bustling Italian piazzas, let’s celebrate Italy’s multifaceted impact. It’s not just about GDP figures; it’s about the soul-stirring melodies of Puccini, the aroma of fresh pasta, and the timeless elegance of Venetian masks. Italy, where tradition meets innovation, continues to shape the world. #ForwardLookingitaly #MadeinItaly #COIMA #Bloomberg  

Well done Hutch and team ;-)

🌍 Cultural Nuances  As the global landscape of retail continues to evolve, understanding and adapting to local cultures is essential.    For example, did you know that China has its own local celebration of love?    The Qixi Festival, also known as the Double Seventh Festival or Chinese Valentine's Day, is a traditional Chinese festival celebrated on the seventh day of the seventh month of the lunar calendar. The origin of this festival is Festival is associated with the legend of the Cowherd and the Weaver Girl : Niulang, a poor cowherd, and Zhinü, a heavenly weaver fairy, defied celestial laws to be together. After being separated, they were allowed an annual reunion on the seventh day of the seventh lunar month, marked by a bridge of magpies across the Milky Way.   🛍️ With China's dual circulation strategy emphasizing domestic markets, the country has become the central global market for luxury consumption. In response, renowned brands are tailoring their strategies to align with Chinese aesthetics and preferences by launching special-edition collections curated specifically for Qixi.    Embracing cultural nuances and tailoring strategies to align with local preferences are not just trends; they are essential components for success in the dynamic world of luxury retail. How does your brand integrate these specificities ? image : Campagne Lanvin, Qixi collection 2022 source : jingdaily.com   #LuxuryRetail #China #CulturalAdaptation #QixiFestival #ValentinesDay

#Uncorking History: #DUKA Il Moro di Firenze & The Power of Story in Building Brands Here in Florence, history whispers from every corner. It's a city that breathes the spirit of innovation and artistry, and that's precisely where we MBH Making Business Happen built the tale of #DUKA Il Moro di Firenze. #DUKA is inspired by Alessandro de' Medici, the first Duke of Florence, a man known as much for his patronage of the arts (think Michelangelo!) as for his bold vision. It's this spirit of audacious creativity that informs every delectable sip of #DUKA sparkling coffee. Illegittimate son of Lorenzo III de' Medici he was appointed as "Il Moro" due to the color of his skin. Beyond the Beverage: #DUKA is more than just a premium sparkling coffee beverage. It's a story, a connection to a place steeped in cultural richness. We believe that strong brands are built on strong narratives. A compelling story creates a bridge between consumers and a product, fostering a sense of shared values and creating a community around your brand. Story Matters! In today's crowded marketplace, #differentiation is key. People seek brands that resonate with them on an emotional level. By tapping into the rich tapestry of history, #DUKA fosters a sense of connection – a #connection to a legacy, a place, and a shared appreciation for quality. How do strong narratives influence your purchasing decisions? How this help brands to compete internationally and expand their global reach? Let's discuss in the comments! Stefano Pecchioli Jumana Chohan #DUKACoffee #SparklingCoffee #Florence #BrandStorytelling #CommunityBuilding #AlessandroDeMedici #History #Innovation #wemakeithappen P.S. Visit our website https://www.dukacoffee.it/ to learn more about the legend behind #DUKA and experience the taste of history!

Manolo Blahnik has opened its first store in China after a 22-year trademark battle. The store, located in Shanghai’s Plaza 66, marks the brand’s entry into the Chinese market, with plans for further expansion into Beijing and Chengdu in the next five years. The legal struggle began in 1999 when a local businessman registered the "Manolo Blahnik" name in China. Under the country's "first to file' trademark system, the first to register a trademark gains exclusive rights, regardless of prior use. This led to a long and costly legal fight for the brand. However, in 2022, the Supreme People’s Court of China ruled in favour of Manolo Blahnik, granting it the right to reclaim its trademark. With this victory, the brand now turns its focus to growing its presence in Asia, despite challenges in the luxury market. Follow for more on fashion and luxury law at Lux Juris. #ManoloBlahnik #Luxurylaw #Fashionlaw #LuxJuris

Vicenzaoro September 2024, A Success Beyond Market Uncertainties The international positioning of IEG’s exhibition is confirmed with visitors arriving from a total of 132 different countries at this September edition. The number of visitors from Europe increased to 63.37% (compared to 52% in September last year), led by Spain, France and Germany, while those from Asia and the Middle East reached 21% (17% in 2023). VICENZAORO - ITALIAN EXHIBITION GROUP

In the world of contemporary art, collaborations between artists and brands can result in innovative works that fuse artistic creativity with corporate identity. A prime example of this is the recent partnership between Rómulo de Santa Rita and COSAL - Comérico e Serviços de Angola, which led to the creation of the winning cover for the 2024 edition of Superbrands Angola. This remarkable artwork not only encapsulates Angola’s cultural essence but also highlights themes of sustainability, innovation, and the nation's bright future. The collaboration demonstrates how the integration of art into corporate narratives can create impactful and meaningful connections, blending tradition with modernity. Read the full article to discover how Rómulo’s creative process brought this vision to life and how such collaborations are transforming the art and business landscape - https://lnkd.in/dPh9fS5z #AfrikanizmArt #RómuloSantaRita #Superbrands2024 #BrandswithArt #Innovation #AfricanArt

Caran d’Ache is the only manufacturer in the world that masters the production of its writing and drawing instruments from start to finish at its Geneva workshops. Audacious? Perhaps. Essential? Absolutely!   This is both our difference and our strength : all our products have been manufactured in our Geneva facility since 1915, ensuring that each piece embodies the essence of Swiss tradition. This unique approach enables proximity, with 53% of our suppliers in Switzerland and 25% in Europe. In this way, we are affirming our commitment to the local economy and significantly reducing our carbon footprint.   This approach may sound a bit crazy in the age of globalization… And that's precisely what makes me proud, as it does our employees! We have an economic and cultural foothold that matches our ambitions. For instance, in an upcycling initiative, we have created special editions of pens from recycled capsules, incorporating graphite leads made from coffee grounds. Culturally, our commitment is reflected in our support for institutions such as the HEAD award aimed at supporting young local talents, or the Public Establishments for Integration (EPI), which allows us to welcome about a dozen employees with disabilities or in professional reintegration. This strong connection with the local community is part of our DNA. And the planned move of our factory to Bernex underlines our desire to continue innovating while staying true to our Geneva roots. It not only allows us to maintain the craftsmanship passed down through generations, it also strengthens our competitiveness in the global market.   That's the true spirit of #SwissMade.  

Good morning, no I don't have a new Romainian girlfriend that was the days of cheap thrills. The game now is long term reward. This is extremely clever and memorable marketing. It is the same concept as Toblerone the superbrand at every airport in the world well beyond its boundaries and population. Using international country identity with patriotism. Switzerland is know for its triangular Matherhorn mountain and they are proud of it. Some people only know Switzerland and the mountain because of this cocholate. Rom uses the flag one of most recognised flags of the world because of colour contrast. Some people only know Romainia for the flag, I know a bit more. We have Dairy Milk its not of the same quality as Rom 70% or has any international country indenty and will never be sold at Bangkok airport. I would invest in ROM I believe through this marketing it will be at every international airport if it isn't already like Toberlone. This concept could probably work everywhere its very emotive to the national and every visitor buys it as a souvenir. It's such good marketing it actually becomes an advert for the country. There is a bit of linkage and patterns. Not cheap chocolate with a flag is definitely not what I am saying. You don't have to agree with me but you should try it and it is in quite a few places now, its a rare treat for me ... I have only just cured myself of diabetes so I will not be getting in to making Scottish thistle chocolate. This maybe is Romainia's biggest brand but if it isn't it will be. Great product great marketing 👍 #marketing #brand #nationalindentity #wearespicy #romainia #toberlone #rom

Our MONDRAGON Corporation 2024 Congress, yesterday approved the next 2025-2028 social and business policy to be applied by our Group. Promising 4 years for MONDRAGON Ventures as Diversification in new businesses will be one of the key elements to reach our main objetives #MondragonCongress #cooperatives #businesswithfuture #Humanityatwork