Toby King’s Post

New research from the Committee of Advertising Practice [CAP] on ads in podcasts shows that: - People want there to be clear labels to identify when they’re listening to an ad in a podcast - the terms 'paid-for-advertisement' and 'sponsored' are seen as the most effective. Phrases like “partnered with” or “friend of the show” can be confusing. - In addition to a label, they want there to be signs like a musical jingle or change in tone of the host’s voice, and don’t like ads that they feel are too long. - People have an intimate connection with podcasts, more so than with some other kinds of media. They tend to see podcasting as a cottage industry and have intrinsic trust in hosts. - Respondents also want there to be more care when it comes to personal testimonials from hosts in ads, particularly for sensitive topics like mental health or finance. Find out more about the research, and the latest guidance we're giving podcasters, here: https://lnkd.in/eWeFEaEm #ads #adregulation #podcasts #podcasting

Still think podcasts are just a trend? It's how a single podcast episode landed Daniel Priestley an extra $1,000,000 in revenue. By 2025, podcasts will be the #1 tool for: 1️⃣ Building Authority: Become the voice people turn to in your niche. 2️⃣ Audience Growth: Turn listeners into loyal customers. 3️⃣ Hot Leads: 7 hours of listening = ready-to-buy leads. 4️⃣ Influence: Studies show podcasters have more influence than celebrities. Successful entrepreneurs are doubling down on podcasts. Are you ready to start dominating? Catch the full 10-minute breakdown in my latest video and set yourself up to thrive in 2025: [Link in comments]

🎙️ Let’s give our audience something worth tuning into. Our podcasting platform, yCAST, is redefining how businesses connect with their audiences. From seamless hosting to expert production support, yCAST gives you full control to share your unique message without limitations. If you’re ready to amplify your brand’s voice, let’s chat!📢 #yCAST #Podcasting #BrandEngagement #Storytelling #DigitalMedia

RETHINKING SOCIAL CLIPS FOR PODCASTS: I’ve done 4 episodes of The Josh & Joe Show so far. I always knew how much impact good social content had on a podcast’s success, but now I really have to start practicing what I know! My philosophy with social videos in the past has been; “Just smash the edit out on a few and she’ll be right!”. But recently, shamefully, I’ve actually started to try and put more effort into the social clips. B-Roll, sound and music, just-cutting, even just changing to framing a little bit for variety. My goal going forward if to put more time and effort into editing each clip and hopefully I will start to see some traction grow! Wish me luck. J #podcasting #socialmedia #contentcreation #rethinking #goal #podcasts

Do you want to take your thought leadership to the next level? A recent CoHost and Sounds Profitable report revealed that 76% of brands believe podcasts are the ultimate tool for establishing authority and community. Podcasting is one of the best ways for a brand to engage with its audience in a way that’s authentic and highly targeted, as well as being the perfect vehicle to showcase their expertise. We have worked on branded podcasts on multiple subjects, from finance and healthcare to pop culture and criminal justice. Our teams are adept at crafting podcast strategies and delivering podcasts that are industry leading. Want to know more? Our inbox is always open! #Podcasting #podcasts #ThoughtLeadership #MarketingStrategy

Nearly half of the U.S. population over 12 listened to a podcast last month, marking a 12% increase year over year! This surge isn't just about more content; it's about better content, with creators and producers upping their game. Plus, podcasts offer a screen-free alternative that fits perfectly into our busy lives, from doing chores to commuting.  47% of Americans Tune In To Podcasts. Remember, while the market grows, success depends on aligning your content strategy with your unique goals. Let's embrace this opportunity to educate and entertain in ways only podcasts can. Leaders today must have a platform they control. We believe Podcasting check most of the boxes for a business. Do you have a show? Want to start one? or are a consumer? Let me know in the comments below! #PodcastGrowth #AudioContent #ScreenFree #ContentStrategy #Podcasters

Podcast Alchemy: 9. Who is Helping Whom? Podcast Hosts, Guests, & Audiences There are multiple models used by podcasters to make money, not all of which are obvious to the guests and audience. It’s not as simple, or even as linear, as people expect. When a new movie or TV show comes out, the celebrities do the talk show circuit. It’s a time-honored tradition. The movie gets publicity, and the show gets content, which draws an audience allowing them to get advertising dollars. Podcasts hosts are not talk show hosts; authors (and business owners) aren’t celebrities, but the idea is the same. But who is really helping whom? Learn more at . . . https://lnkd.in/e9egdtJ8 #podcast #podcasting #podcaster #podcastlife

Spotlight: Dealing with podcasts listening overload We each have podcast shows that we only sometimes listen to. We like these shows, but we don’t love them to the point of listening to every episode. How do we stay aware of new episodes from these shows we only just like… without getting swamped? That's the topic of the current Podcaster Community Spotlight… https://lnkd.in/g54SvvmK #podcasting

POV: Even when you get a "no" it makes you happy 😁 This is the typical "no" answer I get when pitching my clients for podcasts. I always make sure that the host feels valued, that they feel my client will add value to their audience, that I make their lives as easy as possible... And that my emails are damn entertaining to read! 😁 If you'd like some help getting booked on the best and most relevant podcasts for you, we should chat! The sky is the limit with this approach. You don't have to waste time trying to do it all on your own, or getting booked on weird podcasts (and getting a lot of spam) from "podcast matching" websites. #podcastguesting #emailoutreach #podcasting

Unlocking Teen Relationships: Transform Your Parenting Today Join Steve and Cheryl from Teen Minds Redefined as they discuss ways she can 5X and 10X her downloads while increasing listener engagement on social media- out now wherever you find podcasts!! #podcasting #podcasttips #howtopodcast #podcastgrowth #podcastingbadass #podcastmindset #podcastmonetization