Tomiwa Dasilva’s Post

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Strategy Consultant | Program Delivery Director | Pro-Coach for Visionary Women

The future’s always changing—is  your strategy designed to  keep up? Shopify started as a simple online store builder. Rather than just sticking to that core, Shopify expanded its ecosystem by launching apps and strategic partnerships with social media platforms. I have this case study in mind whenever I run strategy workshops. I want to ensure the strategy I recommend is built to adapt to the future. How can you future proof your strategy? Here are 3 practical moves to bring to your next meeting: 1. Ask: “What if our core product wasn’t enough?” Challenge your team to imagine a world where your main offering isn’t sufficient. What would you add to stay relevant? This future-focused mindset keeps growth in view and reveals expansion areas early. 2. Build a “Testing Lab” Dedicate part of your team’s time to testing new markets, products, or customer needs. Just as Shopify constantly rolls out new features, having a “lab” allows you to explore without risking the main business. 3. Leverage Regular Customer Feedback Loops Shopify used customer feedback to shape its next moves. Prioritize regular check-ins with customers to stay in touch with their needs and foresee shifts in demand before they happen. 4. Create a “Future Fund” Allocate resources specifically for R&D or market testing, ensuring you’re always experimenting. For instance, Netflix invested early in content production, allowing it to compete beyond licensing. 5. Map Out “What If” Scenarios Imagine how changes in technology, regulation, or consumer habits could impact you. Develop mini-strategies for each scenario so you’re prepared, not panicked, when changes happen. Future-proofing isn’t predicting the future—it’s giving your strategy the freedom to evolve with it. Every adaptable strategy today is a thriving business tomorrow.

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