TomorrowBrands’ Post

A great analysis on the new Pepsi ad by Distinctive BAT, and a solid reminder of the importance of protecting our distinctive brand assets and valuing well considered, informed creative direction. What some people may think of as "the little things", marketers, creatives and behaviorists know to be the big things. It's never just a picture and words on a page. Your brand message - copy, visuals and creative elements that build or degrade a message over time, including font, layout, sizing...this is why content and context (both) always matter.

As a specialist in the design and installation of signage, which includes billboards, here's our #hottake on the latest marketing ploy from the grocery retailer Waitrose. Residents in the south London borough of Wandsworth expressed concern over a new billboard by the supermarket giant Waitrose which appeared to be falling off its bracket at a rather alarming angle. Of course, those in the advertising industry understood well the tactics played by the retailer. We've all heard the old adage that there's no such thing as bad publicity. Getting the public to talk about your brand is always the end goal. The latest stunt deployed by the Waitrose marketing team reminds us of the hack used by baristas at Starbucks a few years ago, with the supposed deliberate misspelling of customers’ names on cups going viral on social media. Whether real or fake, strategies like these create organic, repeated media coverage and for free. As signage specialists, what do we think about the latest advertising stunt from Waitrose? Our primary concern is safety. Whilst we understand that the promotional and advertising aspects of our customers’ signage is the most important to them, the safety surrounding installation is paramount to us. Above all else, eliminating the risk of danger or harm to the public must always be taken into account during any signage project. So long as all safety measures are accounted for, then this controversial sign from Waitrose has met the brief. Do we like it? That’s another post for another day. #marketingfail #marketingsuccess #advertising #signage

🍅 Heinz is turning the tables! 🌭 💨 Making waves in the Windy City with their ingenious billboard campaign, the brand is dispensing ketchup packets outside hot dog stands in Chicago in opposition to local restaurants daring to skip out on the beloved condiment. 😲 This is not just about ketchup; it's about marketing perseverance and brand insights leading to new opportunities! 💡💪 The "Smack for Heinz" campaign shows us how to take a stand for what we as marketers, and the stewards of our brands, believe in. 💥 From creative billboards to digital OOH and social media ads, KraftHeinz is spreading its message, and deliciousness, far and wide. 🌏✨ Let's ketchup with the trend and embrace the power of perseverance! 👏 #heinz #smackforheinz #brandinsights #outofhome #marketing #advertising #marketingagency #ascendamarketing

My thoughts on the latest Waitrose marketing strategy 👇

Here’s how Coca-Cola mastered advertising under Robert Woodruff! Robert Woodruff, Coca-Cola’s legendary CEO, turned the brand into a global icon by focusing on emotional branding and universal appeal. Here’s how he did it: 1. Happiness and Togetherness: Coca-Cola ads during Woodruff’s era didn’t just talk about taste—they focused on feelings. The brand became synonymous with joy, family, and shared moments, positioning itself as part of life's happy experiences. 2. Consistent Global Presence: Woodruff pioneered one of the earliest successful global ad strategies, ensuring that Coca-Cola’s branding was instantly recognizable no matter where in the world you saw it. The “I’d Like to Buy the World a Coke” campaign united people across cultures. Robert Woodruff proved that when a brand connects with human emotions, it becomes timeless. #advertising #cocacola #branding #globalmarketing #emotionalmarketing

This story is about a cheeky Pepsi Halloween ad that directly referenced its biggest competitor, Coca-Cola 🍺🍾 On the left, you can see Pepsi’s hilarious Halloween ad from 2013. On the right side, though, there is a Coke fan’s hilarious response. #marketing #cocacola #pepsi #branding #advertising #digitalmarketing

Is this necessary? While we all love our Coke's and Pepsi's equally, this we felt wasn't #creative. It's below the belt and super crass. Your #advertising team is wasting your dollars creating an image which does nothing good for you. It's not fun, engaging or aspirational, if that's what you hoped for. There are definitely more classy ways of doing things. What did you think you just proved? Our observations: - Customers are willing to pay to insult competition in order to reach you. Give us a break! - Through this you will be able to prove your superiority. Didn't achieve that! - You need to stand on competition to reach your goals. Old school, jurassic era thought! We aren't saying The Coca-Cola Company is better than PepsiCo or vice versa, we are saying please #grow up and do #ads that customers of the 21st century would appreciate. Your customer is not naive, he/she/they have grown up, unfortunately. There are deeper issues that Cola brands need to address, in terms of what are you guys doing in terms of promoting #healthyfood, the whole #sustainability, #ESG aspect, #globalwarming etc. That would be appreciated. Advertising done wrong! #advertising #marketing #socialmedia #digitalmarketing #creative #creativity #ethicsinmarketing #PRadvertising #branding #promotion

It’s spooky season and already brands are cracking on with Hallowe’en campaigns. First up, HEINZ Away From Home From the (somewhat scary) insight that Heinz fans give the red stuff a cult-like persona, with weddings based on the product, tattoos of the brand, and unapologetic obsession. A sinister new ad campaign has launched in time for Halloween: ‘Heinz Smiles’ created by GUT New York, highlights a love so irrational and consuming, that it’s written all over people’s faces… Scary ✅ Relevant ✅ Built on insight ✅ Brand building ✅ I’m looking forward to seeing what other campaigns launch at this creepy time of year… can anybody own it like Heinz does? #campaign #advertising #newyorkagency #adcampaign #heinz #brandbuilding #branding

Before you launch an advertisement campaign, the first thing you need to know is to set a goal for creating the campaign. - Dove experienced a 24% increase in revenue after the "Real Beauty Campaign" created at sparking a conversation among the target audience. - Coca-Cola experienced an increase in social media engagement and a 2% increase in sales in the USA alone after the "Share a Coke Campaign" that was created to increase engagement with customers and ensure brand loyalty. - "The Moldy Whopper Campaign" by burger king was aimed at differentiation and transparency which eventually increased visibility of the brand and positioned burger king as a leader in natural high quality fast-foods. Looking to launch an advertisement campaign for your brand, send us a DM or whatsapp DM on 08052616854, let’s draw an effective goal framework for your brand. Learn more about BrandOn on growwithbrandon.com. #BrandOn #branding #marketing #advertising #adcampaign #agency #cocacola #burgerking #dove #advertisingagency #advertisement