😬 76% of women have experienced or observed harassment or offensive behaviour while online gaming. 🙈 71% of male gamers who witness abuse in gaming just ignore it. Concerning insights — even more so with gaming now ubiquitous across the next generation. We need to *do* better. So we teamed up with Maybelline New York and Wavemaker to go ‘Under the Avatar’ with Youthline counsellors plus superstar gamers Nalopia, Aliythia, Berticuss, Develique and Qrissy… and *do* something about it with an impactful in-game campaign. Congrats to everyone involved, especially Adam Fischer, Gareth Leeding, Robert James, Brad Manuel 🔜 GDC / Playfronts, Shannon Donovan. Find out more about the activation at the link below 👇 https://lnkd.in/gHShnzEz #gaming #marketing #advertising
Setting up safe online environments has been so overlooked and its importance underestimated – this is awesome. Sadly the link didn't work for me... is there another way I can check it out?
This is an excellent initiative - and so, so important. Great work all involved :)
is there another link? the link is bringing me to a 404! thanks <3
AI-Driven Business Strategist | Digital Transformation Leader | Start-up Mentor | Investor | Driving Revenue Growth & Innovation Across Global Markets
10moWhat a brilliant initiaitive 🚀 Keep bringing on that awesome! 👏