Helping brands tell their story. Everyone has a story to tell. Sometimes it’s just how you tell it.
When it comes to the best luxury brands, “sell” and “acquire” have very different meanings. “Selling” luxury involves more than just transactions. It is about offering exclusivity, status, and emotional connection through high-end experiences and personalised service. It’s a relationship-driven process aimed at long-term engagement. On the other hand, “acquire” refers to how luxury brands should attract new customers by offering unique experiences. A salesperson is not there to sell a luxury brand, but help the customer acquire it. Acquisition is about positioning, exclusivity, and building the brand’s influence within the market, while selling focuses on maintaining prestige and a loyal customer base. Storymakers... www.letsmakeastory.com #boutiqueagency #creativeagency #brandingagency #luxuryagency #videostrategy #photography #videoagency
Real Estate Consultant Nest Seekers International "Looking at Luxury Through a Sustainable Lens"
2moAnd create the appropriate experience