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Tony Cutting

Director - Tony Cutting Digital

Why the butterfly? Warren Hardie explains the company logo. It’s a bit quirky for a chartered accountant to put a butterfly on their firm logo and I’m often asked why. There was actually more than one reason for the choice, but a significant one was to connect with our Japanese community, as Japanese clients are a highly valued and important part of our practice. My wife is Japanese and her family crest is the monarch butterfly. Family crests are emblems that have been passed down from generation to generation in Japanese families from their ancestors and are a representative symbol of the family. The history of family crests can be traced back to the Nara and Heian periods. The aristocrats of those days used to wear their own personal patterns as ornaments on their clothes and furniture to add an element of customisation and luxury. However, since it was difficult to identify their own belongings by the appearance of the gorgeous ornaments alone, they gradually began to use their own family crest. It is said that there was an unspoken rule that one’s own family crest should not resemble any crests of other families because it might cause confusion, and this led to the creation of countless Japanese family crests. Need less to say we are very proud of our Monarch Butterfly. https://whaa.co.nz/ #monarchbutterfly #familycrest #whaa #japanesefamilycrest #kapitinow #tonycuttingdigital

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