Tony Pataky’s Post

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Director of SEO and Marketing Performance

The November Google Algorithm Update was released yesterday, Nov 11. Here's what we know so far: Helpful Content Update Recovery? Google has communicated weeks ago that there is an update coming soon but those who were negatively impacted by the September 2023 HCU update should not expect to see big recoveries. https://lnkd.in/gJe3pCqN “This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.” I'm expecting this to be like the last couple core updates where everyone will see a lot of volatility through the first 2 weeks, with the classic 1-2 weeks of aftershocks. This is being rolled out globally, looking at all content types of content and search intent groups.

Google Search Central (@googlesearchc) on X

Google Search Central (@googlesearchc) on X

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Brian Shumway

Director of Product at Angi | SEO & Growth Advisor

2mo

Google has to hit their quarterly rev targets. This update always sucks.

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